The Association of Magazine Media

Friday, June 24, 2016

The Economist Reveals Torn Union Jack Cover As Britain Votes Brexit
Publication Is One of the First to React: Shortly after the shocking news broke this morning of the U.K.'s vote to leave the European Union, The Economist tweeted its latest cover: a torn Britsh flag and the caption "A tragic split."
Hearst Tells Advertisers What's Buzzing: How Hearst's New Trend-Predicting Platform Will Benefit Advertisers
Hearst is helping advertisers align themselves with the most popular content trending across its properties through a new service, Buzzing@Hearst, offering marketers real-time insights into what people are reading, watching and sharing on social media.
Good Housekeeping and HSN Partnership
Good Housekeeping and HSN announced a joint-partnership to search for the next entrepreneur in a nationwide contest for the best and most innovative products. The announcement appears in the magazine’s July issue (currently on newsstands). Winners will have the opportunity to receive the Good Housekeeping Seal for one year, and to reach millions of potential buyers with HSN's TV channel and websites.
Country Living, Go RVing Team for Cover, Events
The partnership is an expansion of Go RVing’s sponsorship with the brand for the Country Living Fair; Go RVing is a sponsor for all four Country Living Fairs across the U.S., with interactive RV installations at each site. The fairs tend to attract dedicated readers who come to shop at hundreds of vendors and participate in seminars, demonstrations and chat sessions with Country Living editors and contributors. The July/August 2016 issue is Country Living’s first-ever “Reader Issue,” with content from the title’s audience across the nation.
Sports Illustrated Play to Launch Mobile and Social Youth Sports Platform
In July, SI Play will launch app to help underserved youth sports sector, in partnership with nine governing sports bodies. The platform offering will be extended by the release of a mobile app focused on organizing sports events, tournaments, practices, and more, as well as connecting players, coaches, families, and fans. It will utilize scheduling and notification tools, including real-time posts, updates, live game scoring, and communication/chat capabilities for parents and team members.
IBT Media on How a Transparent Approach to Financial and Business News is Providing Success
IBT Media is the publisher of both Newsweek and the International Business Times, as well as a growing portfolio of additional titles. With more than 90 million monthly global readers and an international workforce of 300+ employees its transparent, no nonsense approach to financial and business news is paying off.
How Quartz Is Reinventing the Email Newsletter
President and publisher Jay Lauf on the Quartz Daily Brief, the special Cannes Lions edition, and driving audience loyalty by putting readers first.
How the Atlantic’s Content-Marketing Division Is Expanding Internationally
“Advertisers want to tell global stories, and we’re no longer restricted in where we go to find those stories any more,” said Mike Monroe, who heads up The Atlantic’s in-house content marketing division, Atlantic Re:think.
Fox Business Correspondent to Start Column in Men’s Fitness
Charles Gasparino, the Fox Business Network senior correspondent, has inked a deal to start writing a monthly personal finance column in an unlikely place: Men’s Fitness. He will be the magazine’s first personal finance columnist.
More Exclusives from Instyle's July Issue with Jessica Alba
"My sexuality made me uncomfortable:" Jessica Alba admits to having a personal crisis over her sex symbol status.
Tony Silber: "If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?"
Jen Wong, president of Time Inc. Digital: “Time Inc. is focused on engagement with users and marketers, particularly in mobile. We want to be wherever users are, in the native formats, and present fresh ideas and talent that grab their attention. Instant and Extra Crispy are examples of tailored delivery mechanisms for super serving specific audiences, and enabling ad partners to access these audiences. Our strategy is to do this on every platform, and in every format: messaging, social, TV.
Moses: "Facebook Plays Favorites with Publishers"
Three indisputable platform darlings are The New York Times, CNN and BuzzFeed. All are regularly tapped to launch major initiatives including, variously, Facebook Instant Articles, Google Accelerated Mobile Pages and Snapchat Discover, and reportedly were the most highly paid by Facebook to produce live video.
Digital’s Newest Bad Guy: Ad Fraud
comScore defines IVT (invalid traffic) as any traffic to a website that is generated – either intentionally or unintentionally – by invalid sources. The Media Rating Council (MRC) identifies two core types of IVT – Sophisticated and General – both of which comScore detects in its measurement.
Famed Travel Guide Venturing into Digital Sphere
German Tabloid Woos Brits with Promise to Drink Tea, Supply Bond Villains
ALM Promotes Ten Staffers
If Iggy Pop Ruled the Ad World
Teenage Brothers Hope Their Newspaper Can Educate, Motivate, Inspire
Cover Battle: The Atlantic or V
Media Industry Newsletter (min) delivers the latest "min-sider" news to top publishers, advertising and media directors. You get reports on the news, deals, trends and personnel moves shaping the magazine publishing industry. Each week you’ll get the latest on: —Magazine Media 360 -- the MPA's multi-platform audience report —Competitive analysis —Digital media news and strategies —Insights on the people making news —Behind the scenes coverage of the magazine business —Advertising reviews As a subscriber, you also benefit from min's extensive online databases encompassing the performance of magazines and their web site counterparts from 1995 to present, found at minonline.com
Magazines: Highest Return on Advertising Spend
In Fortune: Soon you’ll be able to automatically translate comments, captions, and user bios in your Instagram feed. The image-sharing social network is rolling out the feature next month, and it will be visible by tapping a new “see translation” option under comments and captions.