The Association of Magazine Media

Wednesday, June 22, 2016

Why Hearst Boss Thinks Cannes Is the Perfect Place to Do Business: Michael Clinton Finds These Very Productive Days
Hearst Magazines president, marketing and publishing director Michael Clinton says there is no place like Cannes Lions for running into old media friends, advertising clients—and potential clients.
How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results By Retraining Its Employees on Multi-Platform Selling
"When you can surround a target audience from television through digital through live events, through (the) magazine, you can go very far," said Bloomberg Media chief executive Justin Smith. "We're working with our clients to give them that type of access."
Anna Wintour Talks Journalism in the Digital Age
During a speech at the Cannes Lions festival, Condé Nast creative director and Vogue editor Anna Wintour took some time to discuss journalism in the digital age. Read on for highlights.
Texture, the "Netflix of magazines" Is About to Get a Lot Bigger
Keith Kelly writes "Texture, dubbed the Netflix of the magazine world, is set to get a big boost when Apple clears it for in-app purchases through its iTunes store. Texture CEO John Loughlin said he expects to clear that hurdle by July 10, potentially unlocking a whole new base of customers. The app is already available on Android devices."
HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences
"There is a social content consumption problem with some newsfeeds today as we currently know them, showing content irrelevant to our core interests," Sean Holzman, chief revenue officer at Bonnier, among the first publishers to leverage HI-FiIs platform, tells Folio:. "Our approach with HI-FI is on the basis of the interest graph, not the social graph.
Hearst Is Looking to Spend Money on Women-Led Startups
HearstLab’s most recent deal was a $250,000 investment in strongDM, a Menlo Park, Calif.-based outfit that provides digital security to companies and is led by CEO Elizabeth Zalman.
People Shop Launches the Exclusive Pretty Little Liars Collection with the Show’s Costume Designer, Cameron Dale
The Time, Inc.-owned publisher is partnering with Cameron Dale, costume designer behind Pretty Little Liars, the popular show on Freeform (formerly known as ABC Family). The online shop, which launched yesterday in tandem with the start of season seven, currently features 50 items as worn by the characters and will be updated in real-time as the season progresses.
Glamour, Facebook Lunch Draws Sophia Bush, Tracee Ellis Ross, Sarah Hyland
“I’m of the mind that journalism is journalism and what’s important to Glamour is that there’s a robust, loud [and] lively debate among women about the issues that they care about and that women get and that politicians address women’s concerns,” said Glamour editor in chief Cindi Leive.
10 Times InStyle Editor, Kahlana Barfield Brown Gave Us Pregnancy Style Goals
6 weeks ago, InStyle editor, fashion obsessive and beauty aficionado, Kahlana Barfield took to Instagram and announced her pregnancy. A pregnancy was foreseeable though since she and her husband, Dwayne Brown, got married in October last year.
StyleWatch Editor Lisa Arbetter at the “Dear Retailer” Panel at theCURVYcon
The panel was billed as an "open conversation with CEOs and designers from top brands," and consisted of representatives from JCPenney, StyleWatch, Plus Model Mag, and plus size retailers Eloquii, GwynnieBee, and Eleven60.
MPA Magazine Media Spotlight: On The Players' Tribune: Derek Jeter and President Obama in Conversation
In a video posted today on The Players’ Tribune, Derek Jeter and President Obama share the advice they would give to their younger selves and discuss retirement and their inspirations, mentors and role models.
Banner Ads Are Dead Because Your Phone Killed Them
It has been a long time coming, but the thing that fueled so many internet companies — the desktop banner ad — is finally being trumped. Global spending on mobile ads will surpass desktop spending for the first time next year, according to Zenith, the research arm of ad giant Publicis Groupe.
comScore's Q1 2016 Advertising Benchmarks
"Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that isn’t seen can’t have an impact." Lauren Amira.
Nick Denton Discusses Pretty Much Everything
The Impending Yahoo Sale Gives Us Reason to Reflect on Publishing’s Future
Former Ebony Editor Slated to Become Executive at Interactive One
New Ebony Owners Plan to Expand into Multimedia Platform
Why Handwriting Is Still Essential in the Keyboard Age
Media Industry Newsletter (min) delivers the latest "min-sider" news to top publishers, advertising and media directors. You get reports on the news, deals, trends and personnel moves shaping the magazine publishing industry. Each week you’ll get the latest on: —Magazine Media 360 -- the MPA's multi-platform audience report —Competitive analysis —Digital media news and strategies —Insights on the people making news —Behind the scenes coverage of the magazine business —Advertising reviews As a subscriber, you also benefit from min's extensive online databases encompassing the performance of magazines and their web site counterparts from 1995 to present, found at minonline.com
Magazines: Highest Return on Advertising Spend
In a video posted today on The Players’ Tribune, Derek Jeter and President Obama share the advice they would give to their younger selves and discuss retirement and their inspirations, mentors and role models.
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