The Association of Magazine Media

Tuesday, June 21, 2016

"Publishers Can Challenge Google and Facebook If They Form a Network"
Matt McAlister writes "Media organisations need to embrace their rivals to protect themselves as online ad spend is rapidly funnelled into the tech giants’ coffers..."
Anna Wintour On Creativity: Constantly Redefine Your Comfort Zone
Wintour realizes that disrupting the status quo isn't easy. "Try what hasn't been tried before than what has worked," she says. "Being true to your vision takes great confidence."
Condé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Content: Spire Will Help Advertisers Optimize Campaigns
The publisher is announcing the launch of Condé Nast Spire, a new division that will focus on finding links between consumers' purchasing activity and their content consumption by connecting Condé's own first-party behavioral data—it collects more than 1 trillion new data points every month, according to the company—with insights from 1010data (which was acquired in a $500 million deal last August by Advance/Newhouse, an affiliate of Condé Nast parent company Advance Publications.)
An Open Letter to Donald Trump from AFAR Cofounder Greg Sullivan
In response to Mr. Trump's call to ban Muslims from entering the United States, AFAR's CEO and cofounder invites the presumptive Republican presidential nominee to join him to witness Muslim cultures firsthand—on an all-expense paid trip with AFAR.
ESPN The Magazine Reveals Which Athletes Will Get Naked for Its Body Issue
"The issue features a variety of athletes in noting but their birthday suits." The eighth annual ESPN The Mag Body Issue will launch online July 6 and hit newsstands July 8.
How Complex and other Publishers Are Using Facebook Messenger Bots
Publishers are optimistic about the users they’ve attracted, and working to make them more responsive to natural language. Here’s a look at what four are using the platform for and with what effect...
Entertainment Weekly to Host Con-X Fan Experience at Comic-Con International
EW has been a part of Comic-Con for the past nine years, but this is the first time the brand will have a consumer-facing opportunity. Con-X is part of EW’s “fan-first” approach at the convention. It will collaborate directly with Comic-Con International to offer attendees the experience from July 21-24, 2016.
More on StyleWatch As the Media Partner for theCURVYcon for the Second Year in a Row
Stylish women came out in droves to theCURVYcon 2016. Partnering with StyleWatch, the two day event brought plus size brands, fashionistas, shopaholics, bloggers and YouTubers into one space, to chat curvy, shop curvy and embrace curvy. Check out all the amazing style these black beauties rocked over the weekend.
Bonnier Launches Streaming Video Service for Saltwater Anglers
Free to access, SLT is aimed at following audiences from broadcast to digital video and creating new, quality opportunities for marketers.
Outside's Michael Roberts Goes on the TODAY Show to Review the Best Bikes
Outside Executive Editor, Michael Roberts was on the TODAY show on Saturday offering his expertise on the “Best Bikes for the Family” now that the summer is here.
InStyle's Elana Zajdman, and StyleWatch’s Erin Sumwalt Chime on the Sneaker Rule...
InStyle accessories editor, Elana Zajdman, and StyleWatch’s fashion director, Erin Sumwalt give different answers to the age old question: Must you pair them with socks?
Jessica Alba Flies the Skies Back to LA After InStyle Dinner
“#aboutlastnight #nyc w @instylemagazine @arielfoxman” she captioned an Instagram photo from her InStyle cover dinner celebration earlier that night.
PBAA and IPDA Announce Merger
The new combined organization will be known as the Magazines and Books at Retail Association (MBR), and will encompass magazine and book publishers, national distributors, wholesalers, and retailers.
New York Times Readies Ad-Free Digital Subscription Model
Cruel Summer for Newspapers: Publishers See Their Businesses Circling the Drain in Rapidly Decaying Orbit
Ad Blocking to Jump by Double Digits This Year
Media Industry Newsletter (min) delivers the latest "min-sider" news to top publishers, advertising and media directors. You get reports on the news, deals, trends and personnel moves shaping the magazine publishing industry. Each week you’ll get the latest on: —Magazine Media 360 -- the MPA's multi-platform audience report —Competitive analysis —Digital media news and strategies —Insights on the people making news —Behind the scenes coverage of the magazine business —Advertising reviews As a subscriber, you also benefit from min's extensive online databases encompassing the performance of magazines and their web site counterparts from 1995 to present, found at minonline.com
Magazines Show the Highest Return on Advertising Spend
The latest cover of The New Yorker honors the Orlando shooting victims with a beautiful image by Frank Viva. This is a new take on an illustration Viva originally created to celebrate the Supreme Court legalizing gay marriage.