The Association of Magazine Media

Monday, June 20, 2016

Printing Executive Nick Simon Dead at 57
"Nick Simon, president of Publishers Printing and fifth-generation head of the 150-year-old company, passed away last Friday, according to a statement from the company. Simon started working at Publishers after his graduation from Northwestern in 1981 and inherited the role of president upon the passing of his father, Frank E. Simon, in 1990. Together with his brother, Michael, who served as executive vice president, the pair navigated the company for the next 26 years through arguably some of the most difficult times in the history of the printing industry and generated unprecedented growth." -Greg Dool.
The Media Chart for: NBA Bounces to the Top, Business Titles Report
Forbes, Bloomberg Businessweek, Fortune, Wired, and Money were tops in total print and digital audience April 2016 versus April 2015. read more to see which General Interest magazines made the top five.
More on Magazines Show the Highest Return on Advertising Spend
At the Advertising Research Foundation Audience Measurement 2016 conference, Nielsen Catalina Solutions (NCS) presented a study on return on advertising spend (ROAS) that showed magazines deliver the highest return, with an average return of US$3.94 for every dollar spent on advertising. According to the study “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” the next closest media platform is display advertising with a ROAS of $2.63.
This weekend, StyleWatch Was the Media Partner for theCURVYcon!
For the second year in a row, theCURVYcon celebrated women of all shapes and sizes, exemplifying StyleWatch’s continuing commitment to diversity and allowing ALL women to see themselves on the pages of the magazine and website.
Esquire’s New Editor, Unveiled at a Chic Party in Milan
On Friday evening, at the palatial Museo Bagatti Valsecchi, once home to a baronial family, Esquire threw a party. At the center of it was Jay Fielden, the new editor of the Hearst men’s publication, which has been around since 1933.
Martha Stewart Living Editor in Chief Elizabeth Graves on the TODAY Show
Elizabeth Graves, the editor-in-chief of “Martha Stewart Living,” throws a summer block party in Studio 1A and shows how you can do the same in your neighborhood this summer.
InStyle’s Ariel Foxman Hosted an Intimate Dinner with Jessica Alba Last Week
Jessica Alba celebrated her InStyle July cover with a dinner at La Sirena: Alba, who appears on InStyle’s July cover, was toasted by the magazine’s editorial director, Ariel Foxman, alongside designer friends including Prabal Gurung, Baja East’s Scott Studenberg and John Targon, and Jennifer Fisher, with cocktails and dinner at the Mario Batali hot spot.
Rising Stars: Why Kimberly McNally Chose Magazine Media
Kimberly McNally, director of digital marketing at Saveur, began her journey at Digitas. She began straight out of college as an associate media planner at the digital marketing agency working on the Whirlpool and Mars Petcare brands.
More on Conde Nast Buys Backchannel, Beefs Up Tech Reach
Conde Nast has acquired Backchannel, a tech business brand from social publishing platform Medium. Backchannel will continue to live on the Medium platform and will be ad supported through that platform, a similar model to Bill Simmons' The Ringer.
5 Takeaways from WIRED’s Business Conference
The lineup at WIRED’s annual Next List Business Conference, held yesterday in New York City, included a range of leaders reinventing technology, transportation, business and culture—all the topics that the Condé Nast-owned brand covers online and in print.
Sports Illustrated Hires Josh Oshinsky, Promotes 2
Sports Illustrated has named Josh Oshinsky supervising producer for SI Video and promoted Lee Feiner and Nolan Thomas.
Vogue Mexico Names Karla Martinez Editor in Chief
Mexico and Latin America has promoted Karla Martinez to editor in chief, succeeding Kelly Talamas, who will become creative director, based in Bogotá, Colombia.
The New Yorker Honors Orlando Shooting Victims
The latest cover of The New Yorker honors the Orlando shooting victims with a beautiful image by Frank Viva. This is a new take on an illustration Viva originally created to celebrate the Supreme Court legalizing gay marriage.
Former Ebony EIC Heads To Interactive One As SVP, Content/Brands
Fast and Furious: Using Axel Springer’s Reach, Business Insider Is Pushing Rapid Expansion Abroad
More on Snapchat Reveals Techie Online Publication
Media Industry Newsletter (min) delivers the latest "min-sider" news to top publishers, advertising and media directors. You get reports on the news, deals, trends and personnel moves shaping the magazine publishing industry. Each week you’ll get the latest on: —Magazine Media 360 -- the MPA's multi-platform audience report —Competitive analysis —Digital media news and strategies —Insights on the people making news —Behind the scenes coverage of the magazine business —Advertising reviews As a subscriber, you also benefit from min's extensive online databases encompassing the performance of magazines and their web site counterparts from 1995 to present, found at minonline.com
Magazines Show the Highest Return on Advertising Spend
The latest cover of The New Yorker honors the Orlando shooting victims with a beautiful image by Frank Viva. This is a new take on an illustration Viva originally created to celebrate the Supreme Court legalizing gay marriage.
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