Tuesday, June 7, 2016
Meredith Uses Its Scale to Help CPGs Target Consumer Intent
“When it comes down to it, data is only as good as the specificity, granularity and scale that it offers,” said Chip Schenck, VP of data and programmatic at Meredith. “Different businesses require different levels. When you sell something that might have hundreds of thousands, if not millions, of SKUs, it’s not effective to just understand which stores a consumer goes into.”
Time Inc. Looks to Launch New Tech Site
The news follows its launch last Wednesday of Extra Crispy, a “digital brand devoted to covering breakfast, brunch and the culture surrounding it all.”
How Hearst Turned an 8-Year-Old Recipe Website Into a Social Video Heavyweight: Delish Draws Millions of Millennial Fans with Fun Food Content
Although most of Delish's 5.1 million 20- and 30-something social media followers have only recently been introduced to the brand, Delish.com has actually existed since 2008 when it was launched as a joint venture between Hearst and MSN.
Condé Nast Partners with Gucci on Branded Content Film Series
Directed by Gia Coppola, the series represents the first branded content program for both Gucci and Condé Nast, the New York-based publisher said. The series features Lou Doillon and is styled by Arianne Phillips.
Condé Nast Expands Branded Licensing
Condé Nast is expanding its branded licensing with new products carrying the Self, GQ, and Epicurious names: Self has partnered with Argento SC, GQ joined forces with swimwear brand Orlebar Brown, Epicurious has added to its cookware collections at JCPenny, Bed Bath & Beyond -and at bedbathandbeyond.com.
Beacons Used to Send Recipes to Food Shoppers
Verifone and its beacon technology provider Footmarks are partnering with Allrecipes.com and grocery retailer Marc’s in Ohio to deliver meal recommendations to shoppers.
Bonnier Wants to Make Your Next Fishing or Hunting Trip Better
Fin & Field will gain access to the audiences of Bonnier’s outdoor enthusiast brands that include Field & Stream, Saltwater Sportsman and Sport Fishing magazine. And Bonnier’s brands will gain direct access to Fin & Field’s robust online booking services, vendor listings and reviews.
Inside Traditional Home's Southern Style House, Open Now in New Orleans
The first-ever designer showhouse features interpretations of Southern Style: Traditional Home magazine opened its first Southern Style Now Showhouse in New Orleans, featuring the work of 20+ designers hailing from the South.
Better Homes & Gardens' Amy Brightfield Takes to Morning TV
Maybe you pop an Advil for recurring muscle pain or tell yourself that muscle twitch will go away on its own. Better Homes and Gardens' Amy Brightfield appears on the TODAY show to explain how these symptoms could be your body trying to tell you something serious is going on.
TIME Promotes Five, Hires Six
TIME has made several changes to its team. For details on the five promotions and six hires, click through and read on.
More on InStyle's and GQ's Recent Hires
More on InStyle's recent hires Sam Broekema and Elana Zajdman, and at GQ, John Ortved and Paul Robertson.
More Exclusives from InStyle's July Cover Girl Jessica Alba
Jessica Alba: I was a virgin when I posed for my sexy Maxim cover in 2000. The Honest Company co-founder opens up to InStyle about the makings of an entrepreneur in this month's issue, on newsstands and for digital download Friday, June 10.
Keith Kelly: The Hill Dumps Dick Morris over National Enquirer Gig
“In light of Dick Morris’ new position at the National Enquirer The Hill has decided to discontinue his column at The Hill,” the Beltway newspaper said in a statement on Friday. “We wish him well.”
Canadian Magazine Commits Incredibly Charming Copy-Editing Error About 10-Gallon Hats
Reuters Finds Readers Want Quality News, but Aren't Willing to Pay for It
New York Times "Exploring" Ad-Free Digital Subscription
Questions Grow on Digital Media Valuations
Cosmopolitan reports: As of Monday night, Clinton obtained commitments from the required number of delegates to become the presumptive presidential nominee for the Democratic Party. Six states hold their primaries today.