The Association of Magazine Media

Thursday, June 2, 2016

The Media Chart - NCIS Finishes Strong, Fashion Magazines Report Audience
People StyleWatch, Elle, Allure, Harper's Bazaar, and Marie Claire were among the titles in the top ten for April 2016, but which magazine media brands made up the top five? Read more to find out.
MPA's Magazine Media Spotlight: Veranda Editor Clinton Smith Discusses the Magazine’s Upcoming Initiative
From June 3 to 5, Veranda will hold its first-ever "Power of Preservation" Forum at the famed Hearst Castle in San Simeon, Calif. Here, Clinton Smith talks about the magazine’s commitment to historic preservation and beautiful design and the initiative’s goals to bring modern ideas, research, and technology to national efforts around preservation.
Family Circle and MasterChef Expand Partnership
Family Circle and “MasterChef” have launched a new consumer sweepstakes called “Sail Away with MasterChef.” Now through August 2016, the magazine's readers can enter the sweepstakes to win a trip on the MasterChef Cruise for a week-long sail in the Caribbean this November.
How Hearst Investment AwesomenessTV Balances Growth with Audience Relationships
Four-year-old AwesomenessTV is on a mission to create a global media brand targeted at Millennial women between 16 and 24. What started out as a single YouTube channel founded by television producer Brian Robbins, with US$5m in funding supplied by YouTube, has grown into a multi-channel network with 90,000 YouTube channels and over 3.3 million subscribers, a talent management service, a record label, movie studio and much more.
More on MPA Taps Barry Fleming As VP, Digital Director
“My first job internally is to assess and enhance the marketing database and information systems. For our members, my top priority is to reactivate the Digital Committee and design the most compelling and necessary event programming in the digital space,” says Mr. Fleming.
Winner’s Circle: GQ and Tiffany & Co. Team Up for “A New York Minute”
A good advertising partnership starts with the right alignment. So when Tiffany & Co. set out to market its CT60 men’s watch collection, the retailer recognized that and picked the right media brand to align itself with—GQ. And GQ’s recent win at min’s Best of the Web Awards for Best Advertising Partnership validates Tiffany’s instinct.
Magazine Photos Give a New Sense of African-American Lives
Ralph Gardner Jr. writes: "There’s a mild resistance these days, at least on my part, to open the print version of something. What am I going to learn that I didn’t already see or read on my phone or computer hours ago? But that skepticism was swept away as soon as I started to leaf through “Vision & Justice,” the theme of the current issue of Aperture, a quarterly magazine. The issue is devoted to photography of the African American experience."
InStyle's July Cover Girl Is Jessica Alba
The featured interview reveals Jessica Alba had a major tomboy past: "I Was Into Wearing Baggy Cargo Pants."
Q&A with Town & Country’s Stellene Volandes
Stellene Volandes: "Some people have this history of T&C because they’ve been in it at some stage in their lives, and for some people it’s just been a constant presence in their lives. So I feel a great responsibility to protect that legacy, and to keep it evolving as we have over the last five years."
Former Combatants in News Weeklies Wars Forge New Strategies
An election season like we're seeing now once would have kicked the rivalry among a trio of news weeklies into high gear, with vast resources poured into winning scoops and newsstand readers from one another. Today, Time, Newsweek and U.S. News & World Report increasingly follow different paths.
More on Time Inc.'s Foray into the Breakfast Content Space: Bacon Critic Wanted
Meredith Turits, Extra Crispy's editorial director, was one of the four founding editors of Bustle, the digital news site aimed at millennial women. Her Bustle experience, she said, hammered home the idea that content around identity resonates well online.
A (Complicated) Relationship with Glossy Magazines
Leanne Shapton, "I’d been seduced by fashion magazines before. My mother’s copy of Vogue from June 1988 was formative, and still inspires the clothing I buy."
InStyle Makes Changes to Accessories Staff
“As we expand print, digital and video content production within our fully integrated accessories department, Sam (Broekema) and Elana (Zajdman) will be very strong additions to the team — their impeccable taste and backgrounds are ideally suited to their respective roles,” fashion director Melissa Rubini.
Quartz Makes Several Changes to Staff
Quartz has named a new technology editor, a new business editor, a new travel reporter, and also added to its staff of reporters.
Here's Why Digiday Is Launching a Print Magazine
There have been a lot of stories over the last few years of media companies and brands with a digital heritage that have launched print magazines, from Airbnb through to Net-A-Porter. Yet one of the more unlikely experiments in print has come from Digiday Media which has just debuted its print magazine - Pulse.
Jeff Bezos Disapproves of Thiel's Vendetta Against Gawker
Fox Will Fund TheSkimm’s Move Into Video with $8 Million Round
The Dog-and-Pony Show: Startups’ Frustrations Working with Agencies
CDS Global, MediaRadar, Publishers Press, SocialFlow, MediaWorks 360, PressReader , West Linn/Port Hawkesbury, WoodWing , DjG Marketing, Advantage CS, Zinio, Comag, Signet Research.
2016 Yale Publishing Course
From June 3 to 5, Veranda will hold its first-ever "Power of Preservation" Forum at the famed Hearst Castle in San Simeon, Calif. Here, Clinton Smith talks about the magazine’s commitment to historic preservation and beautiful design and the initiative’s goals to bring modern ideas, research, and technology to national efforts around preservation.