The Association of Magazine Media

Tuesday, May 31, 2016

Barry J. Fleming Named Vice President, Digital Director of MPA – The Association of Magazine Media
“We are excited to have someone with Barry’s vast experience as part of the MPA team. His leading-edge approach combined with his strategic background gives us a unique skill set to supplement our evolving work on behalf of the industry.” said Thomas Brooks. “He will accelerate our efforts to bring our own internal systems forward, while shaping the education and event programming that will best serve our members and the magazine media industry at large.”
Town & Country Publisher Jennifer Levene Bruno on Revitalizing a Legacy 170 Years in the Making
VP/Publisher and CRO Jennifer Levene Bruno “Our current June/July issue is up 30 percent in ad revenue versus the same issue last year. There are not many brands out there, especially in print, that are gaining readership as opposed to losing it, because it’s just such a fragmented media landscape right now.”
Q&A with Paul Rossi on the Identity of The Economist
Paul Rossi, President at The Economist Group talks about what makes the Espresso app, The Economist Films and 1843 magazine uniquely Economist.
Q&A with Zanny Minton Beddoes, The Economist's Editor: "We Don’t Want to Be the Grandpa at the Disco"
Zanny Minton Beddoes on new owners, battling Brexit, and making a 173-year-old title work online.
Snapchat May Already Be Bigger Than Twitter, Leaked Data Suggests
Assuming that Snapchat’s growth holds steady, the company may have reached as many as 134 million daily active users by March of 2016, and could be on track to reach 147 million daily active users by the end of next month. In other words: Snapchat may already be bigger than Twitter, at least with regards to daily active users.
More on Martha Stewart Living Names Dana Bowen Executive Editor and Announces New Hires
Martha Stewart Living's editor-in-chief Elizabeth Graves has added to the title's editorial, art, and photography departments, and named Dana Bowen executive editor.
Fortune's Murray: WSJ Right to Make Trump Coverage "Fair"
Fortune editor (and former Wall Street Journal deputy managing editor) Alan Murray “The fact that there’s barely a single person in the press corp who supports Trump, but a sizable segment of the nation does, suggests we have to bend over backward to make sure we give our readers fair coverage. I’ve given Fortune reporters the same lecture...”
Magazine Media 360° April 2016 Data Available!
Today MPA released the April 2016 Total Magazine Media 360° Brand Audience Report. Total audience increased +3.9% vs. the same month a year ago. The Mobile Web and Video audiences continued their rapid growth versus a year ago (+25.8% and +55.9% respectively). Of the three online platforms reported, Mobile Web is the largest— more than twice the size of the Web (Desktop/Laptop) audience and representing nearly one-third of magazine media brands' Total Magazine Media 360° Audience. For the complete report, including the Top 10 lists, and infographics, please visit
Brant Publications Takes Control of Artnews’ Assets
Brant Publications has assumed full control over the assets of several titles it already owned through last year's merger with Polish-based Artnews S.A., the company announced today, including Art in America, The Magazine Antiques, Modern, and ARTnews.
Luxury Ad Market Recovers, Remains Less Than Luxurious
Joe Mandese writes: "In an encouraging sign for print media, it will remain the dominant source of the luxury ad spending, although it is losing share to digital, which represents the fastest-rising luxury media."
Increases in Ad-Blocking Software Come at a Big Cost to Publishers
“It’s already used by hundreds of millions of people,” Mr. Blanchfield, of PageFair, said. “You can’t put the cat back in the bag.”
Social Media Now More Dominant than Traditional Media As a Source for News
Breaking Down the Most Essential Bits of Programmatic Advertising
A Swiss Publisher Is Trying to Attract a Paying Audience with an App Sampling Stories Across Publications
How Bitcoin Could Enrich the Postal Service
Nick Denton Discusses Peter Thiel
CDS Global, MediaRadar, Publishers Press, SocialFlow, MediaWorks 360, PressReader , West Linn/Port Hawkesbury, WoodWing , DjG Marketing, Advantage CS, Zinio, Comag, Signet Research.
2016 Yale Publishing Course
apple image
Apple-Netflix rumors have a lengthy history, stirring most recently after Tim Cook said in April that the company could “definitely buy something larger than we’ve bought thus far” if there was a deal that fit strategically.