The Association of Magazine Media

Tuesday, May 24, 2016

BIG IDEAS Showcase: More IMAG 2016 Conference Highlights
Indie leaders shared the projects and ideas that worked and the secrets to their success in the BIG IDEAS Showcase hosted by August Home Publishing’s Don Peschke. See photos and more recaps of the conference's programming.
Ad Man David Bohan Reports on AAAA Conference and MPA's Neuroscience Whitepaper
Mr. Bohan writes "Linda Thomas Brooks, president and CEO of MPA, the Association of Magazine Media... and her colleagues conduct extensive research for MPA members. Their white paper titled “What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?” showed distinct advantages that print holds over digital."
AARP The Mega-Zine
Think the entire Washington media is ripe for disruption? Someone forgot to tell the folks who publish the biggest magazine on Earth. What’s more, AARP’s audience—its print + digital audience—is growing, according to figures from the Association of Magazine Media. AARP added 1,085,000 print + digital readers over the past year—almost twice the average Sunday circulation of the Washington Post.
Eric Danetz Wants to Help Time Inc. Take Over the World
The new SVP and group publisher of Time Inc. International gives Folio: a glimpse inside the media giant's plans for aggressive global expansion.
People’s List Set for Summer Run Starting Saturday, June 11
A new weekly prime-time series, premiering next month, was announced today by ABC News and People. “People takes us inside the most famous and fascinating lives in the world. From mega-stars to real people facing incredible circumstances, People has been a trusted friend for the biggest events in pop culture history.” Said Morgan Hertzan, svp, ABC News.
The Hills Stars Spill the Show's Biggest BTS Revelations Exclusively to InStyle
Lauren Conrad, Spencer Pratt, Heidi Montag Pratt, Audrina Patridge and Justin "Bobby" Brescia were just a few of the cast members and behind-the-scenes power players who talked to InStyle for the occasion and spilled some serious tea, including who was really behind the infamous nickname Conrad earned among Vogue stars and how Pratt descended into crystal addiction.
Our Elegant Weapon: How Hearst Is Building a Global Digital Network
Hearst has been building a technological backbone for its editorial and business sides to feed into and share resources. It rolled out this so-called “media operating system” in the U.S. in 2014, and is now extending it internationally across its 300-some titles including Cosmopolitan, Marie Claire and Elle spanning 46 markets.
Esquire's New Editor Wants to Reimagine the Way Fashion Can Be Done - Jay Fielden on Female Voices in Men's Magazines
"When you have women who are not simply in lingerie in the magazine, you're creating a different idea about what a men's magazine is. When you have significant bylines who are women, significant photographers who are women, significant figures in the magazine who are women, you're actually mirroring what real life is." Jay Fielden.
Magazine Media Spotlight: Vogue Series on Gun Violence
For the next 11 days, is covering gun violence in America, rolling out a new essay each day until National Gun Violence Awareness Day on June 2. The first article just launched — a touching story and tribute to author Sharon Risher's grandmother who was killed at Emanuel African Methodist Episcopal Church last summer.
The Players' Tribune and Budweiser Team up for New Content Studio
The digital publication, which Derek Jeter started in 2014 to tell athletes’ first-person stories, and the brewer have launched a short-form content studio for videos and photos destined for Facebook, Instagram, Snapchat and other social platforms.
Dayan Candappa Named Global Editor in Chief of International Business Times
Candappa previously worked for Reuters for more than a decade. During his time there, he served as regional editor for Asia and the Americas, deputy managing editor, global markets editor and more.
Q&A with Jim Impoco: More on Newsweek's Throwback Cover
"Kira Bindrim, our fabulous former managing editor, came up with the idea. She was fascinated by the story and kept a copy of the cover on her desk. It was a great image, kind of like the Monkees doing a cover of Steppenwolf's "Born to Be Wild." She and a team that included lead writer Abigail Jones spent over a year on the project, and they crushed it." Said Mr. Impoco.
Print Media: Conflicting Priorities for Sales Execs
Jack Myers writes "Magazine and newspaper executives are struggling with a business model that requires digital transformation yet they must serve advertiser and agency executives who continue to measure them based primarily on legacy value measures."
New Media Shares Old Media's Roof
Penske Media Names George Grobar COO
Death to the Mass
5 Takeaways From The ANA Financial Management Conference
CDS Global, MediaRadar, Publishers Press, SocialFlow, MediaWorks 360, PressReader , West Linn/Port Hawkesbury, WoodWing , DjG Marketing, Advantage CS, Zinio, Comag, Signet Research.
For the next 11 days, is covering gun violence in America, rolling out a new essay each day until National Gun Violence Awareness Day on June 2. The first article just launched — a touching story and tribute to author Sharon Risher's grandmother who was killed at Emanuel African Methodist Episcopal Church last summer.