Friday, May 20, 2016
Connecting Brands With Believers: IMAG 2016 Conference Highlights
From events to podcasts to user content to video – IMAG brands bring their communities together in powerful ways. At the annual conference last week in San Francisco, hosted by Dwell President and CEO and 2016 Conference Chair, Michela O'Connor Abrams, IMAG leaders shared invaluable insights and best practices about the convergence of commerce, content and community. See highlights, photos and speaker recaps here.
MPA, Overall Winner –GOLD- at the FIPP Insight Awards 2016
Meredith's Mike Lovell accepted the prestigious award on MPA's behalf in London! All of the the papers, including MPA’s, that were presented at the FIPP Insight Workshops can be accessed here:
New York Magazine Penalizes Advertisers for Data-Hogging Ads
“If the advertiser provides creative that does not load in a certain time, then there cannot be viewability conversation,” said Ron Stokes, executive director of client advertising solutions. The website will not offer viewability guarantees, which are increasingly being demanded by advertisers, unless they adhere to the data limits.
TIME.com Is Taking a Humorous Approach to Ad-Block Users
Ad block users see a box ad on the upper left of the site and a banner ad at the top that invites users to “Break Time.com.” When you click the box, visual elements of the site appear to fall off, and up pops a message that while cheery, tries to guilt readers into turning off their ad blockers by reminding them that Time’s journalism is supported by advertising.
Bloomberg Businessweek, Fortune, Money, and The Hollywood Reporter Among Loeb Award Finalists
The UCLA Anderson School of Management announced the finalists for the 2016 Gerald Loeb Awards, honoring journalistic excellence in business and finance since 1957. Among this year's field, five magazine brands are represented across the twelve categories for consideration. Bloomberg Businessweek's Peter Coy and Dimitra Kessenides are finalists in the Commentary category for their "Opening Remarks" columns. In the Explanatory category, Paul Ford's "Code: An Essay," also earned a nod.
Celebrating the Accomplishments of Female Magazine-Media Pros
Tony Silber writes: "Each of our honorees in the 2016 class of Top Women in Media has made a lasting impact on their brands, organizations, and markets, carving out leadership roles that keep us moving forward. Our Rising Stars represent the best of the new generation, the people destined to lead our brands in the decades ahead."
AIM, Globe Pequot Team For Multi-Year Book Publishing
Magazine publisher Active Interest Media has signed a multi-year publishing partnership with independent book publisher Globe Pequot, following a successful collaboration on the April release of the book "Backpacker: The National Parks Coast to Coast, 100 Best Hikes."
Time Inc. Adds MaryAnn Bekkedahl, Promotes Charlie Kammerer
Bekkedahl joins as president, fashion and luxury. She will oversee InStyle, StyleWatch, Food & Wine, Travel + Leisure and Departures. Bekkedahl previously served as co-founder of Keep Holdings. She also previously spent more than a decade with Rodale.
Amy Astley Named Editor-in-Chief of Architectural Digest
At AD, Astley will be "charged with reimagining and significantly expanding the brand's digital presence across all platforms and formats, and furthering the reach of Architectural Digest's design authority," per the company. Russell, who has overseen the title since 2005, will stay onboard to help with the transition before beginning a new role "consulting on arts and cultural special projects" for Condé Nast.
Ross Clark Joins Hearst's Snapchat Channel "Sweet" As VP & General Manager
In the role, Clark will oversee the long-term strategy, business development, product distribution, revenue and marketplace positioning of Sweet. Clark will work with Sweet’s editorial team to run day-to-day operations overseen by Luke Crisell.
Kelly: Some Harris Magazines on Verge of Getting a Second Chance
Harris Publications is getting interest from publishers for some of its 70 titles covering, guns, autos, home and sports.
Imagination Award Winners Revealed at IMAG Conference
The winners of the inaugural Imagination Awards, recognizing the best work produced by independent magazine media brands, were revealed by the Association of Magazine Media (MPA) in San Francisco last week as part of the IMAG 2016 proceedings.
ANA Finds Most Clients Ignorant About "Sourced Traffic," Calls On Agencies to "Educate" Them
Facebook Is Taking Over the Media Business, VICE CEO Shane Smith Says
Gitmo Gets Its Own Magazine
Kids Discover Moves from Print Magazines to Apps, and Now to a Web-Based App Solution
Cover Battle: Wired or Time Out New York