Thursday, May 12, 2016
At IMAG 2016!
Live from San Franscisco, MPA's IMAG Conference 2016: — Keep up with all the presentations, panels, thinkers, influencers, and events as they happen... You may not have been able to fly out for the opening night dinner at Airbnb headquarters, but you can keep up with all the learnings, information, and perspectives, minute by minute @mpamagmedia #IMAG2016.
How Three of the Biggest Fashion Publications Are Using Video: InStyle, Vogue, and Harper's Bazaar
At publications like InStyle, Vogue and Harper’s Bazaar there is no shortage of on-screen talent: models, designers and other celebs regularly lurk the halls and are able chat about everything from their latest fashion lines to their favorite recipes.
Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic
"I would say that the goal was not so much to increase traffic but to increase the frequency of visits by visitors," HBR.org editor Katherine Bell tells Folio:. "That’s the really important distinction for us. You can increase the number of people or you can increase the number of times people are coming. To us, we think that second one is more valuable."
More on Conde Nast Preps Beauty Network, Says #TheLookIs
It's powered by a new digital network, the Condé Nast Beauty Network, combining the content and audiences of its beauty and lifestyle brands, including Allure, Glamour, Vogue, Teen Vogue, Self, Brides, W and Vanity Fair.
Adblock Plus Chief Till Faida Says Consumers Are Fed Up with Current Online Ads
Till Faida, chief of Adblock Plus, says that ad blocking is here to stay, since consumers these days are tired of pesky ads slowing down their Web pages and tracking them across the Internet. Mr. Faida, whose service boasts 100 million active users, joined The Wall Street Journal for the second episode of the WSJ Media Mix podcast.
More from FIPP London: The Economist Reveals Insights from Award-Winning Research on Millennials
Highlights from The Economist’s recent global research project “Introducing the Gen-Narrators,” that explores the media habits, attitudes and behaviours of millennials in 2015, was featured at FIPP London.
Clever Advertising -Thought to Have Been- from The Economist (It's Not)
Let's break the illusion now: It's not from The Economist. It comes from London agency AML, a quick and inspired Photoshop job by Stephen O'Neill for an internal creative award (which he won). And like ghost ads often do, the concept escaped: An agency staffer in Singapore got hold of it, and shared it with followers.
7 Takeaways from min day
Casey Welton: "More than 25 thought leaders from magazine media, tech and consumer brands discussed all the relevant issues publishers face in 2016. And while we can’t recap all the great content, we can offer a taste of some of the most thought-provoking moments."
Why Would a Magazine Tell 9-Year-Old Girls What Bathing Suit Is Best for Their Body Type?
Gabrielle Noone writes "In the latest issue of Discovery Girls, a magazine aimed toward readers aged 8 to 12, there's a chart diagramming “Which Swimsuit Best Suits You?” because it is never too early to plant the seed of self-doubt into the tweens of America."
ESPN’s The Undefeated Is Finally Getting on Its Feet
The Undefeated is also working with historically black colleges and universities to have college students serve as correspondents. And it's considering a basketball version of the HBO Sports reality show "Hard Knocks."
So, What Is the Role Of Print in the Digital Age? -“Mr. Magazine™” Answers.
During the Trend Tech Summit last week in Los Alamitos California, Deborah Corn, owner and operator of Print Media Centr interviewed Professor Samir Husni for the website.
Redefining Publishing’s Church & State Separation for the Digital Age
"...our readers haven’t fundamentally changed: They still don’t want to be fooled, and they still look to us for excellent reporting, not for words that have been sold to the highest bidder."
Man Who Claims to Have Invented Email Sues Gawker for $35M
Nate Silver Unloads on The New York Times
Hearst Ventures Investment Auctionata Joins Forces with Paddle8
Axel Springer Sets Lofty Goals in U.S.
With Print's Future in Peril, Spain's El Pais Hones Its Online Editorial Strategy
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
Vogue writers think there needs to be more etiquette in professional emails. The publication admits that email is casual in nature, but thinks that 'Best' is a better way to sign off a business email than with a digital air kiss "X". "'Best' is only three letters longer than the oft-used 'X,'" the fashion magazine explains.