Monday, May 9, 2016
The Media Chart for May 6: Big Bang Theory Outsmarts the Competition - Enthusiast and Auto magazines Report
Car and Driver eclipsed all in print + digital audience for the automotive editorial category, and Popular Mechanics topped the rankings for enthusiast titles. Which titles made of the remaining top 5 rankings? Read more...
At the Newsstand: Women's Magazines Reviewed
"When it comes to the glossies that never die, look no further than these Big Four titles tilted toward single young professional women. These gals may be our heaviest users of social media, but they’re also still fiercely addicted to print magazines, buying them by the millions."
Glamour Moves Its Women of the Year Awards to Los Angeles
The awards show, which will celebrate its 26th year, has been expanded to include a full day of programming, branded internally as “Women of the Year Live.”
New Yorker Cover Uses Augmented Reality
The cover illustration—titled On The Go, by Christoph Niemann—becomes animated when viewed through the Uncovr app, available for free in the Google and Apple app stores.
The Cover Story: WIRED
Wired has been exploring the intersection of technology and design since it launched in 1993. Its May cover continues that mission as it investigates the ambitious project that Magic Leap is taking on to connect the real world with the virtual world.
Ads Slide As Brand Activations Climb
The erosion of confidence in pages, banners, impressions, reach and frequency (i.e. traditional advertising) started over two decades ago but has only become chronic and unmistakable in recent years. The new report from the Association of National Advertisers gives a better indication of where advertising’s declining share of marketing budgets has gone. Spending on “brand activations” rose 5.5% in 2015 to account now for 60% of marketing budgets, or $550 billion.
Silber: Facebook As a Publishing Platform Isn’t Good for Publishers
Tony Silber writes: "...Facebook, probably the world’s smartest data-science company, gets an unequal share of the value when publishers use it as a platform. Facebook (and Google) have already transformed advertising. Those two companies are much smarter about contextualizing advertising—Google based on search, and Facebook based on the vast amounts of personal data users voluntarily share about themselves."
Lunch at Michael's with Courteney Monroe, National Geographic Global Networks CEO
During the last year Courteney has spearheaded what she describes as a new vision for the primary network. “We’re striving to be the world’s leading destination for premium science, adventure and exploration content,” she explained.
Q&A with Metropolitan Home's Newell Turner
“What’s more exciting though than it actually being Met Home is that it’s a magazine. And it’s really just starting what I want to push more, that artistic side of magazine making, not just cranking out a product on an assembly line, but finding ways to be artistic with the product...” Newell Turner, editor in chief and Hearst design group editorial director.
Here’s What’s Happening at MIT Technology Review
Many iconic print brands have implemented new strategies in the face of the digital revolution. But, as Elizabeth Bramson-Boudreau, Chief Operating Officer, explains, few have had such a front-row view to the opportunities being created by technological innovation as MIT Technology Review has.
Madigan Returns to Real Simple As Director of Video
Brian Madigan will oversee the brand's entire video strategy and manage the production and direction of all 'Real Simple' videos on the site and on social.
A Day in the Life of Complex's Chief Content Officer
Callahan-Bever joined Complex 11 years ago as an editor before working his way up into his current position, where he oversees a staff of 150 people across several departments, including editorial, video and branded content.
More Exclusives from the June Issue of InStyle: Julia Roberts on Why She Avoids Social Media and Popular TV Shows
The 48-year-old actress stars opposite George Clooney in Money Monster, a crime film directed by Jodie Foster, which hits theaters on May 13. Roberts admits that working alongside Foster was a bit intimidating.
How Publishers Can Win in Video
Google Said to Be Exploring an "Acceptable" Ads Policy
How Four Publishers Are Using WhatsApp
Fashion, Beauty and Retail Brands Worldwide Embrace Instagram
Alberta Canada Boy Grabs Attention from Mad Magazine as Alfred E. Neuman Lookalike
Come hear indie brand leaders candidly share their insights on the growth drivers for their businesses, followed by a discussion about future growth. Featuring: Andy Clurman, President and CEO, Active Interest Media; Chuck Croft, President, Kalmbach Publishing; Rebecca Wesson Darwin, Founder and CEO, Garden & Gun; and Paul Rossi, President, The Economist Media Business; and moderated by John Battelle, EIC and CEO, NewCo. See agenda and register today.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.