Tuesday, May 3, 2016
Chuck Townsend Has an Answer for the Ad-Blocking Conundrum
If magazine publishers removed advertising from their print editions, there would be an "uproar," but if they took away digital advertising, no one would miss it, contends Chuck Townsend, chairman of Condé Nast.
...Publishers Split on Ad Blocking Response
Forbes has been a leader in the publisher response to ad blocking, adopting what might be termed a “carrot-and-stick” approach. According to vice-president for advertising products and strategy Ann Marinovich, Forbes ran an experiment in which half the visitors using ad blocking software were invited to turn off their ad blockers or whitelist Forbes in return for a lighter ad experience, promising faster loading times and less data usage — or otherwise not be able to see the content.
People Now: Master Class in Digi-Vid Form and Function
Steve Smith reviews People Now: "Launching every weekday at 8:30AM on the brand’s home page, and then reiterated at 11:30AM in the same spot, the fast-paced half hour has likable energetic hosts in Jeremy Parsons and Andrea Boehlke and a cast of People editors. The show maintains a range of sub-franchise segments that breed familiarity and hosts of regular segments."
Forbes' Features Print Ad with Video Player
Select copies of Forbes’ annual “Special Issue on Global Game Changers,” out May 10, will feature a video player insert sponsored by BAE Systems' Applied Intelligence division. The “Video in Print” insert allows readers to watch a one minute ad titled "Moment of Truth" for Bae Systems, a business cyber defense company.
Parents' June Cover Features the NBA's Stephen Curry and Family
Dana Points, editor in chief of Parents magazine, appeared on Good Morning America to unveil the June cover featuring Stephen Curry and his family and to talk about the behind the scenes details around the photo shoot.
Q&A with StyleWatch's Stephanie Sladkus
StyleWatch Publisher Stephanie Sladkus was interviewed for the University of Michigan’s alumni publication, Michigan Today. She explains the StyleWatch approach to creating co-branded content that serves editorial, advertising, and consumer needs in a whole new era of publishing, along with what things she believes are up next in the world of media and publishing.
FitPregnancy and Baby's Mindy Walker
FitPregnancy and Baby's executive editor Mindy Walker took to cable news to share some of the magazine media brand's expertise on the hidden dangers that lie in wait for babies in the average home.
MagNet Study: Subscription Discounts Drive Down Newsstand Sales
Greg Dool: "the study found a direct correlation between deep subscription discounts and lagging newsstand sales, as the less money consumers will save with a subscription, the more apt they are to purchase a frequency title one issue at a time. What is surprising, perhaps, is the extent to which this idea has manifested itself in the marketplace."
Digiday Shows There Is Money in Media if You Stay Focused
On Monday, Digiday announced the launch of a new publication called Glossy, which will focus on the business of fashion. It’s an attempt to take the success it has had in media and apply it to a different topic vertical, Friese said in an interview before the launch.
From ACT 6, Bo Sacks Admits: “Print Ain’t Dead or Dying.”
Linda Ruth writes "Bo Sacks, known for his lively defense of digital media, wound up the ACT 6 conference with a message to the media students in the audience: print lives!"
Quartz Makes Several Promotions
Leading the way are Zach Seward and Heather Landy, who now serve as senior vp for product and executive editor and managing editor, respectively... four more changes were announced.
Billboard EIC Tony Gervino Exits on a High Note
Executive editor Craig Marks has added deputy editor to his titles and will work alongside fellow deputies Shirley Halperin, Denise Warner.
Ad Age Names Josh Golden Publisher
The first publisher in Ad Age's 86-year history to come from outside parent company Crain Communications.
The 2016 Media Future Summit Will Be Held in Association with The 4A’s, The ANA, CTAM, Digital Content Next, The Digital Entertainment Group, The MPA and the NAA
Bob Garfield, co-host of public radio’s “On the Media”, MediaPost columnist and chief organizer of the summit, welcomes the participation of these organizations and their anticipated contributions: “The delicate way of saying this is that the Summit will be a uniquely ecumenical gathering consisting of the best minds and biggest leaders from the entirety of the media-marketing ecosystem. The more descriptive way is to say we're all in this boat together, and the vessel is taking on water very fast."
7.6% Growth Year-over-Year! Magazine Media 360° March 2016 Data Is Available
“Consumers of all ages have deep and passionate relationships with magazine media,” said Linda Thomas Brooks, president and CEO, MPA—The Association of Magazine Media. “As we continue to track and study readers’ behaviors across platforms and formats, we see the continued growth of consumer demand for—and engagement with—magazine media brands.” The Brand Audience Report, which uses data from leading third‐party providers, reveals that the average audience for magazine brands grew to almost 1.9 billion as of March 31, 2016, a 7.6% increase year-over-year. The Social Media Report, which reports data collected by SocialFlow, shows that Likes and Followers total 900 million for the industry, up 4% over last quarter.
Come hear indie brand leaders candidly share their insights on the growth drivers for their businesses, followed by a discussion about future growth. Featuring: Andy Clurman, President and CEO, Active Interest Media; Chuck Croft, President, Kalmbach Publishing; Rebecca Wesson Darwin, Founder and CEO, Garden & Gun; and Paul Rossi, President, The Economist Media Business; and moderated by John Battelle, EIC and CEO, NewCo. See agenda and register today.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
Manus x Machina added up to a mix of futurism, sparkling silver and form-fitting creations on the red carpet —see who knocked the theme out of the museum.