The Association of Magazine Media

Monday, May 2, 2016

Esquire, ESPN The Magazine Shine in MPA Report
The magazine industry is thriving, according to the latest reports from MPA — The Association of Magazine Media. The Magazine Media 360° Brand Audience Report for March revealed the average audience for magazine brands grew to almost 1.9 billion as of March 31, 2016, a 7.6% increase year-over-year. In the first-quarter reports, ESPN The Magazine came out on top as the brand with the largest audience and Esquire experienced the most growth.
The Media Chart for April 30: Game of Thrones Reigns Supreme - Women's and Men's Health & Fitness Magazines Report
Men's Fitness, Shape, Esquire, Prevention, Muscle & Fitness, and Self are just some of the titles that made the top five rankings in total print + digital audience... Read more to find out which titles made the number 1 spots this week!
Meredith Reports Increased Circulation Revenue and Growth
The publisher's National Media Group earned $281.84 million in revenue in Q1, a 2.4 percent increase over the same period last year, according to the company's financial statement and earnings call, the transcript of which can be read via Seeking Alpha.
Wine & Food Festival Snags People Magazine As Major Sponsor
The magazine, part of the Time Inc. publishing family, will also sponsor the South Beach Wine & Food Festival, a sister event to the New York one. Both festivals are produced by Southern Wine & Spirits, a prominent beverage distributor.
Checking in on Wired's Ad-Blocking Experiment, Including an Ad-Free Version
Readers Were Asked to Whitelist Wired Ads or Pay $1 Per Week for No Ads: Nearly three months in, Wired Head of Product and Business Development Mark McClusky pronounced himself pleased with the early returns. "Overall, it's going great," he told Ad Age. "We've exceeded sort of our hopes and expectations in terms of the performance."
Bloomberg Media's Justin Smith: Publishers "Feeding on Scraps from Facebook"
Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked traffic: Newspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social network’s users happy, according to the boss of Bloomberg Media.
Troy Young, President of Hearst Magazines Digital Media and 8 Members of Video's Vanguard Discuss Creating Content for the "Scrolling Economy"
Some might be surprised that media giants like Turner and Hearst, two companies that have built successful digital extensions from the core of their traditional media businesses, would be NewFront newbies. But forays into the digital videosphere, with its shifting distribution platforms and advertising models, is a shoal not to be navigated lightly.
More on Joanna Coles’ Cosmopolitan Gets E! TV Show
The scripted series, titled "Issues," documents the life a fictional women’s magazine editor. The main character is loosely based on Cosmo editor Joanna Coles, who also serves as executive producer.
More on New York's Select All
Leading Select All is Max Read, the former editor in chief of, who for the last several months has been running a social media-focused blog on New York's site called Following.
The Rent Is Too Damn High for The Nation
After 20 years, The Nation is moving out of its Union Square offices in order to save considerable costs.
The 2016 Media Future Summit Will Be Held in Association with The 4A’s, The ANA, CTAM, Digital Content Next, The Digital Entertainment Group, The MPA and the NAA
Bob Garfield, co-host of public radio’s “On the Media”, MediaPost columnist and chief organizer of the summit, welcomes the participation of these organizations and their anticipated contributions: “The delicate way of saying this is that the Summit will be a uniquely ecumenical gathering consisting of the best minds and biggest leaders from the entirety of the media-marketing ecosystem. The more descriptive way is to say we're all in this boat together, and the vessel is taking on water very fast."
7.6% Growth Year-over-Year! Magazine Media 360° March 2016 Data Is Available
“Consumers of all ages have deep and passionate relationships with magazine media,” said Linda Thomas Brooks, president and CEO, MPA—The Association of Magazine Media. “As we continue to track and study readers’ behaviors across platforms and formats, we see the continued growth of consumer demand for—and engagement with—magazine media brands.” The Brand Audience Report, which uses data from leading third‐party providers, reveals that the average audience for magazine brands grew to almost 1.9 billion as of March 31, 2016, a 7.6% increase year-over-year. The Social Media Report, which reports data collected by SocialFlow, shows that Likes and Followers total 900 million for the industry, up 4% over last quarter.
FCC Won't Put Brakes on Broadband Privacy Proposal
Gannett Must Face Video Privacy Lawsuit
IAB Tech Lab Says LEAN Public Scoring Algorithm to Come in Q4
CDS Global, MediaRadar, Publishers Press, SocialFlow, MediaWorks 360, PressReader , West Linn/Port Hawkesbury, WoodWing , DjG Marketing, Advantage CS, Zinio, Comag, Signet Research.
Come hear indie brand leaders candidly share their insights on the growth drivers for their businesses, followed by a discussion about future growth. Featuring: Andy Clurman, President and CEO, Active Interest Media; Chuck Croft, President, Kalmbach Publishing; Rebecca Wesson Darwin, Founder and CEO, Garden & Gun; and Paul Rossi, President, The Economist Media Business; and moderated by John Battelle, EIC and CEO, NewCo. See agenda and register today.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
Dads are really the unsung heroes of the world. But who are they? What do they like? What don’t they know about meat and bowling? A new, satirical print magazine provides answers. Introducing: Dad Magazine. It’s for dads, by dads.