The Association of Magazine Media

Thursday, April 21, 2016

The MPA, the Postal Service, and the Battle for Affordable Shipping
Greg Dool writes "The publishing industry scored a victory when the Postal Service's exigency surcharge was rolled back, but the struggle is far from over. —That's what Linda Thomas Brooks, president and CEO of the Association of Magazine Media (MPA), told members in a message last week announcing the long-sought-after rollback of the U.S. Postal Service's exigency surcharge—a 4.3 percent premium applied to all classes of mail, including periodicals, since January 2014. "While we are enthusiastically celebrating this milestone," Brooks wrote of the rollback that she says will save publishers more than $60 million in postage over the next year, "We do proceed with caution as the fight for affordable postage is made up of many battles.""
TIME Publishes 6 Covers for "100 Most Influential" People Issue
“The people on the list, each in their own way, have lessons to teach,” wrote Time editor Nancy Gibbs. “We can debate those lessons; we don’t have to endorse them or agree with them. But the influence of this year’s Time 100, to my mind, is that down to the last person, they have the power to make us think. And they are using it.”
The New Moguls of Media Driving Innovation
Panelists discuss the evolution of consumer media and the renewed demand for quality content. Moderator: Joe Ripp, Chairman & CEO, Time Inc. Panelists: Rebecca Darwin, President & CEO, Garden & Gun; Will Lee, Digital Editorial Director, People; Adam Sandow, Chairman & CEO, Sandow.
Condé Nast, Time Warner’s HBO, and Vice Media Experiment with VR
Over the last several months, companies including Condé Nast and Vice Media have delved into the technology as a new frontier for storytelling and a potential outlet for selling ads. They have forged partnerships with companies that make virtual reality headsets and software makers that broadcast events in virtual reality, and are trying to figure out how best to create virtual reality content.
GQ Looks to Branded Video Unit "GQ Stories" to Drive Revenue
Turning to GQ Stories, the company said its first advertiser was Rémy Martin, which re-upped for another campaign. Those initial videos received 400,000 views and garnered more than 32 million impressions. Driving up the high number of impressions are influencers with large social media followings who are tapped by GQ to appear in the videos. Is the Most-Read Entertainment Business News Website’s performance in March represents growth of 34% versus traffic for the brand in the same period last year. Traffic also grew 9% in the first three months of 2016.
Town & Country Unveils Speakers for Philanthropy Summit
T&C editor in chief Stellene Volandes underscored the importance of this year’s summit as the magazine turns 170 years old. The event, which will take place at the New-York Historical Society here, will feature four panels as well as a host of talks on “hot button issues.”
The NSFW Diane Arbus Photo That Almost Killed New York Magazine
The Reaction: Advertisers did indeed bolt, and the magazine’s board almost fired Clay Felker, the founding editor of New York, the next week. He later figured that it had cost New York half of its first year’s ad revenue. But he also established that his baby magazine was no clone of The New Yorker.
High Times Is Using Big Data to Rebrand Marijuana Creating Buzz to Onboard Advertisers
The publication worked with the agency Sparks & Honey to develop a nearly 100-page report around the topic of how people talk about cannabis. In addition to a 1,000-person survey of adults in states where the drug is already legal, High Times and Sparks & Honey spent six months using social listening tools to collect information from online conversations about cannabis.
Silber: The Laws of Economic Gravity Apply to Digital Pureplays Too
Tony Silber writes: "VC money and hype sometimes hide a one-dimensional business model... It’s hard to pinpoint why this is happening. The answer varies company to company. Some grew too fast. Some got sloppy about managing costs. Many are riding fads. Many are based on achieving massive scale, but building that scale costs too much for it to ever become profitable through digital advertising."
Robb Report Launches U.K. Edition
Vice Media Taps Former WME/ IMG Exec Sarah Broderick As Chief Financial Officer
Plan to Convert Hearst Building, Home to Old Examiner, to a Hotel
Surface Magazine Asks for Branding Ideas: Design Shops Imagine What a "Starbucks of Marijuana" Might Look Like
Publishers Want Ad Networks to Improve Payments
Come hear indie brand leaders candidly share their insights on the growth drivers for their businesses, followed by a discussion about future growth. Featuring: Andy Clurman, President and CEO, Active Interest Media; Chuck Croft, President, Kalmbach Publishing; Rebecca Wesson Darwin, Founder and CEO, Garden & Gun; and Paul Rossi, President, The Economist Media Business; and moderated by John Battelle, EIC and CEO, NewCo. See agenda and register today.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
In GQ: A chat with the star about her role as a moody Jean Grey in X-Men: Apocalypse and Kit Harington's secret to perfect pin-curl hair.