Thursday, April 14, 2016
On Twitter at 2pm - MPA to Announce the Imagination Awards Finalists!
The inaugural Imagination Awards honor the transformational work of independent magazine media (IMAG) companies and brands, recognizing projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results in six categories.
Pop-Up Magazine Tests a New Business Model
Pop-Up Magazine, started by Douglas McGray in 2009, is its own beast: literally a live magazine. The events it puts on are ephemeral multimedia performances of never before seen or heard works that are not live-streamed or recorded for viewing later.
This Porsche Print Magazine Ad Uses LEDs to Light Up the Car's Insides
Auto brand follows up its Fast Company hologram: In May issues of Inc., the client-agency team employs LED technology to let readers gaze "beneath" the metal skin of a 911 and inspect its high-tech features. Pressing buttons on the ad reveals graphics and information about the car's sophisticated aerodynamics, connected digital systems and turbo-charged engine.
Q&A with Larry Burstein: How New York Media Balances Print and Digital
Burstein helped transform the flagship magazine into a thriving print and digital brand with an award-winning website, an events business and the stand-alone publications New York Weddings and New York Design Hunting.
Good Housekeeping’s May Issue Features a Rare Celebrity Cover: Drew Barrymore
The actress, who recently announced her split from her husband of nearly four years, Will Kopelman, tells Good Housekeeping in its May 2016 issue that her daughters, Olive, 3, and Frankie, 2, make her who she is.
Ciara Covers Essence
The May issue of Essence is on newsstands April 19. In the accompanying interview, the 30-year-old singer discussed her upcoming wedding to Seattle Seahawks star Russell Wilson.
Gwyneth Paltrow Covers Self Magazine
Gwyneth Paltrow urges women to embrace their "true sexuality," despite society not wanting to see mothers as sexual.
How to Serve Up Compelling Content in a "Match.com World"
We live in a Match.com world; many buyers and sellers "meet" for the first time online. In fact, the entire purchase process may start and end without a single face-to-face interaction.
National Geographic Promotes Brooke Runnette to EVP, Chief Program and Impact Officer
“The team we have in place, with Brooke and Mike at the helm, will help us maximize our commitment to exploration, protection and inspiring new generations to care about the planet,” said National Geographic Society president and CEO Gary E. Knell.
Sports Illustrated’s MMQB Adds Tim Rohan
“Tim is one of the most inquisitive young reporters I have met,” said MMQB editor Peter King, in a statement. “What impresses me about him is his ability to step into a situation of unfamiliarity and turn around a good and smart story quickly.”
Travel + Leisure Publisher Jay Meyer Out at Time Inc.
Meyer, who served as publisher of Travel + Leisure for four years, has been succeeded by Food & Wine associate publisher Joseph Messer. He will report to senior vice president and publishing director Steven DeLuca.
ESPN Travels Back to 1927 for "Real-Time Historical Fiction"
On Twitter, this season-long baseball yarn will be told via the accounts @1927Diary, @MylesThomas27, @1927_NYYankees and @FordFrick. Other strands encompass espn.com, Medium and the archives of Major League Baseball and The New York Times.
Judge Likely to Move Blake Shelton versus In Touch Lawsuit Forward
Shelton is suing Bauer Publishing for $2 million after In Touch published a cover story that alleged (among other weird things) Shelton was in rehab for alcoholism.
StyleWatch’s Brittany Burke Offers New Twists on Classic "Shirting"
Deputy editor Brittany Burke makes a morning TV appearance to review the different approaches to the spring classic looks for work or leisure that are built around the shirt.
Fact: Twitter Is Not Your Readers' Favorite Social Network
Can Publishers Step Away from the Brink of Peak Content?
The E.W. Scripps Co. Buys Cracked for $39 Million
Hearst Acquires The Hour Newspaper of Norwalk
Ravi Somaiya to Leave The New York Times Media Desk
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
A TIME cover remains a great achievement for anyone. “Hollywood and Time: Celebrity Covers,” a new exhibition at the National Portrait Gallery, gathers some 30 Time movie-star covers, and in the process tells us a good deal about who was royalty in both "Old Hollywood" and "New," and how Time chose to portray them over the years.