Monday, April 4, 2016
The Media Chart: Batman vs Superman Breaks Through; Newsweeklies, Regionals, and Entertainment Magazines Report Audience
TIME, New York Magazine, The Economist, and People, Entertainment Weekly, and OK! took the top spots in their respective categories, with Yankee, Star, and Texas Monthly also making the top fives.
Condé Nast Goes into Show Business
Over the years, some of Hollywood’s blockbuster stories — think “Argo,” “Eat Pray Love” and “Brokeback Mountain” — were ideas that leapt from the pages of Vogue, Vanity Fair, the New Yorker and other Condé Nast magazines to the screen.
Time Inc. Says It Will Fight Michigan Suit Over Sharing Subscriber Data
"We intend to fight this lawsuit," a Time Inc. spokeswoman told Ad Age. Time Inc. recently prevailed in another, similar case, Rose Coulter-Owens v. Time Inc., on summary judgement, the spokeswoman pointed out.
More on Time Inc.'s Launch of The InStyle Collection and Continuing Digital Brand Expansion
"Mimi," "The Outfit," "xoJane" and "xoVain" will live completely or partially on InStyle.com and be overseen by InStyle Editorial Director Ariel Foxman, InStyle Publisher Patrick Connors and General Manager of Digital Pam Abbott.
Time Inc. Considers Yahoo! Bid with Private Equity Partner
Since Time Inc. spun out from parent company Time Warner Inc in 2014, its chief executive, Joe Ripp, has been vocal about putting more cash into the business and expanding the company beyond its print roots.
Q&A with Allrecipes' Cheryl Brown
“I just think that there’s a place for everything. The photography in a magazine will always be so glorious and such a different experience than online. It’s another way to obtain information and all of the platforms serve different purposes. Print takes a bashing sometimes and that thinking is misinformed, because consumers still want it.” Cheryl Brown, editor in chief.
Bloomberg Media CEO: Publishers Should Pause Before Rushing to Platforms
Bloomberg CEO Justin B. Smith said that as publishers pump content directly to Facebook, Snapchat and other platforms, they “need to consider what’s really happening there.” Speaking at the Digiday Publishing Summit in Vail, Colorado yesterday, Smith urged caution.
More on Prevention Magazine Takes Radical Step: No Print Ads
Rodale opts to raise newsstand, subscription prices and slash costs by eliminating ad pages, Maria Rodale outlines the strategy.
Magazine Brands Led Media Playing April Fools’ Day Jokes
National Geographic boldly declared a stop to nude animal pictures; and Condé Nast dipped into its video budget to reveal chef Bobby Flay’s appointment as editor in chief of Bon Appétit. Condé Nast chief executive officer Bob Sauerberg made a cameo, delivering the news of Flay’s addition as being “a change we’ve been working on for quite a while now.”
At The Newsstand: The Do’s and Don’ts for Prom 2016
For the latest in fab fads, check out these do’s and don’ts in the best of the "teen scene" magazines like Seventeen and Teen Vogue among others identifed by New York Post staff.
Time Inc. Sells "This Old House" Magazine, Brand
While the company will operate independently, Time Inc. will continue to play a role, it said in a statement. "Time Inc. will remain involved with the lifestyle brand through long-term service agreements with the new owners to provide back office operations including magazine production, consumer subscription marketing, and fulfillment and distribution services."
Time Inc. UK’s Innovation Lab Launches Smart Tech Website, Live-Smart
Aiming to demystify smart tech and bring to life its benefits, the launch follows YouGov research identifying that while 84% of UK adults have heard of smart technology, 39% don’t understand what it is.
High Times Wants to Be the Playboy of Pot
Just as Playboy transformed from a skin magazine to a branding behemoth during the sexual revolution, a new management team at High Times is looking to pare back its outlaw image to become a lifestyle brand.
Magazine Media Spotlight: Yankee Magazine Shows You How to Grow Ginger Indoors
Love cooking with fresh ginger and wish you could grow your own ginger for a permanent in-house supply? You’re in luck! Here’s how to grow ginger indoors.
Ad Fraud: “This Conversation Is Good for Players of Stature.”
Confessions of a Senior Publisher Executive: "Agencies Are Scared to Change"
Maxim Hires Dan Ragone As Publisher As Reinvention Roils On
Header Bidding Levels Playing Field for Publishers That Want the Best Inventory
Here’s How Pinterest Is Pitching Advertisers
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
Love cooking with fresh ginger and wish you could grow your own ginger for a permanent in-house supply? You’re in luck! Here’s how to grow it indoors.