Thursday, March 31, 2016
MPA Report Shows Total Magazine Media Audiences Are up Six Percent
Digital platforms remain critical to integrated brand growth, with 85 per cent of the participating brands showing double-digit growth in at least one of the three reported platforms - web, mobile, and video. More than 40 per cent of the brands show gains in all of their reported digital platforms.
Time Inc. Forms the InStyle Collection Under Ariel Foxman
In a memo to staff Wednesday, Time Inc. executive vice president Evelyn Webster said it was forming The InStyle Collection, and folding InStyle, Mimi, xoJane, xoVain and The Outfit under its purview. InStyle editorial director Ariel Foxman, publisher Patrick Connors and general manager of digital Pam Abbott will oversee the new group.
Metropolitan Home Is Headed Back to Newsstands: Hearst Revives Home Décor Title
Metropolitan Home, the much-loved Hachette shelter title that was shuttered in 2009, is headed back to newsstands this month thanks to Hearst, which acquired Hachette's U.S. titles in 2011.
Read, Watch, and Listen: A Modern Content Strategy
How The Economist is adapting to new platforms to keep all eyes and ears on compelling content—without abandoning what already works.
Condé Nast Dives In
Evan Adlman, Condé Nast head of programmatic advertising: “We have enabled premium access for programmatic buyers, allowing them to have a full look at the inventory, which provides the highest chance of matching a user. Additionally, we have created new content packages that enable the advertiser to connect to culture in real time for when we create or curate a story that goes viral past our predictions. We consider this the last two minutes of the basketball game, or access to the first spot in overtime,”
Allrecipes Redesigns in Line with Site
“The magazine’s redesign is already generating excitement in the advertising community,” stated Publisher Steven Grune. “Our engaging editorial product directly benefits our marketing partners by placing their advertising message in a very responsive environment.”
Kahlana Barfield Brown's "Pretty for a Dark-Skinned Girl" Boldly Addresses Colorism, Racism
In the April issue of InStyle, Fashion and Beauty Editor-at-Large Kahlana Barfield Brown opened up about how as a dark-skinned woman she learned to love herself, even when colorism reared its ugly head consistently.
Case Study: Garden & Gun Aims to Expand Live Events
Maintaining a direct audience relationship is key in generating revenue from enthusiast-branded events.
More on People and Investigation Discovery Partnership for Crime Stories
People magazine is joining forces with Investigation Discovery to produce a new 10-part series delving into 10 of history's best-known crimes. The series, called "People Magazine Investigates," will draw on the magazine's own archives and new reporting to revisit and throw fresh light on these notorious incidents.
People Moves in Magazine Media, March 30 Recap
National Geographic Partners is expanding its digital team by announcing six key appointments, including a new executive editor overseeing digital content; Marie Claire has a new associate publisher of advertising; Better Homes and Gardens named a new creative director; Golfweek has a new associate publisher; Garden & Gun has announced new hires, promotions, and expanded roles...
This Porsche Print Magazine Ad Brings the 911 to Life As a Floating Hologram
Working with ad agency Cramer-Krasselt, the automaker is running a special spread in about 50,000 copies of Fast Company's April issue for a select group of affluent subscribers. One of those pages includes a small acetate prism, along with directions for assembly.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
How a $15 Minimum Wage Went From Fringe to Mainstream: The union-backed campaign for $15 just scored a huge win in California and may get another in New York. Josh Eidelson Reports.