Tuesday, March 29, 2016
Time Inc. Launches Harpoon: Media Shop with Regional Focus
Harpoon will provide a range of services spanning creation, targeting and execution for digital media campaigns, including real-time delivery and reporting on performance. Clients will be able to draw on Harpoon’s proprietary data analytics system, which incorporates Viant, a recently acquired company with an identity management platform.
The Rise of the Publishing Platform Specialist
“It’s very much a people and relationships role. It’s the person who builds, maintains and nurtures relationships with their counterparts at platforms,” said Condé Nast International’s chief digital officer, Wolfgang Blau.
Condé Nast Expands Programmatic Offerings for Advertisers
The expanded capabilities mean programmatic media buyers will get a more expansive view of the company's available inventory, according to Evan Adlman, head of programmatic. Condé Nast will also segment and package its "first-party" data on its own visitors for programmatic buyers to use for in targeting across the media company's network.
How Forbes Is "Making the Business As Big As the Brand" in Digital
As Forbes Media's CEO Mike Perlis put it, Forbes Magazine is a visual shorthand for success in business: "Part of our process has been to marry a rich history with a real sense of mission and purpose that's at the centre of what Forbes is all about."
Car and Driver Launches Podcast
Hearst’s Car and Driver is using the New York International Auto Show as springboard for its first podcast. The Car and Driver Podcast will offer daily episodes while the auto show continues, then switch to a weekly format.
Entertainment Weekly Goes Big to Showcase the "Dames" of Thrones
Season 6 of Game of Thrones debuts April 24. To satiate fans of the HBO series in the meantime, Entertainment Weekly is following a model that print magazines are wisely and increasingly relying upon: multiple “Collector’s Edition” covers for the same single issue.
Magazine Media Spotlight: XoJane Article by Stephanie Cegielski Divulging Original (and Secret) Motives of Trump's Strategy
The former Trump super-PAC director revealed "Donald doesn’t even want to be president" in a XoJane exclusive that is being picked up across several media outlets like MSNBC, Yahoo!, and Fortune.
David Remnick Profiles Aretha Franklin
David Remnick, The New Yorker’s editor since 1982, has profiled Aretha Franklin for the magazine’s Food and Travel issue. That should be enough to get you interested, but if not, he also emailed President Obama for his thoughts on the Queen of Soul.
Sports Magazines Reviewed: Experts Pick Their World Series Favorites
Athlon Sports, Sporting News, Baseball Digest, Lindy’s Sports, The New Yorker, and TIME are reviewed the week by New York Post staff.
Kazoo: Why Girls Need This New Magazine
As a mother of two, a former Condé Nast editor, and the author of three books, Erin Bried is up for the challenge: She's already assembled a stellar lineup of leaders to contribute to the first issue of the magazine, which she aims to debut this summer and then publish quarterly.
Department of Justice Drops Apple Case After FBI Cracks iPhone
The DOJ on Monday announced it was dropping an effort against Apple after federal agents managed to read the data encrypted on a phone used by San Bernardino shooter Syed Rizwan Farook.
Finnish Plus-Size Model Was Inspired by Vogue, Elle
Blendle Wants to Sell You Journalism on the Web, One Story at a Time
Interview Magazine Features "The New Progressives" in Social Activism-Themed April Issue
Makeup Brands Are Testing Augmented Reality to Drive Conversions
Why Readers Should Pay For All Content
Ad Blockers: It's All of Our Fault
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.