The Association of Magazine Media

Monday, March 28, 2016

The Media Chart for March 25: Serial Still a Force; Fashion Magazines Report Audience
Cosmopolitan, Glamour, Vogue, InStyle and Elle round out the top five in total print + digital audience for Ad Age's latest Media Chart -Read more to see the full top ten.
Condé Nast Opens Photo Vault: Dozens of Rare Photos of Political and Hollywood Icons Have Just Surfaced
The Condé Nast archive holds more than 1.5 million photos, many of which have never seen the light of day despite the fact that they were shot by some of history’s most acclaimed photographers. This includes rarities of icons like Coco Chanel and Nancy Reagan taken seconds before or after the image that made the magazine cover and circulated the globe.
Hearst Opens the Wallet to Lure Complex Media
Complex, founded by fashion designer Marc Ecko, started as a men’s magazine in 2002 and has morphed into a network of more than 130 sites devoted to pop culture niches like sports, sneakers and video games.
How Sponsored Content Drives More than 60 Percent of The Atlantic’s Ad Revenue
Native advertising is estimated to reach around 75 percent of The Atlantic’s ad revenue this year, up 15 percent from 2015, according to Hayley Romer, senior vice president and publisher for The Atlantic.
Rodale Promotes 3!
The promotions include a new vp of digital content; the managing director, vp for Organic Life, will add oversight of Prevention’s business objectives; and a new vp, managing director has been named.
Marie Claire, and Golfweek Appoint New Associate Publishers
Stacy Bettman was named associate publisher of advertising at Marie Claire. Bettman previously had the same role at Allure. Golfweek promoted Henry Robinson, the current East Coast advertising director, to the position of associate publisher.
Players' Tribune Editor Says "You're Doomed" If You're Constantly Scrambling for Online Ads
At a panel this month on the future of sports journalism at the MIT Sloan Sports Analytics Conference, the program promised an explanation of just how athletes had "completely disrupted the process by taking the story-telling into their own hands." Jaymee Messler, a former sports marketing executive and co-founder of the Players' Tribune, shared the stage with four sportswriters who had all spent time holding recorders in front of ballplayers.
Magazine Media Spotlight: Glamour & Facebook Celebrate Launch of Women's Initiative for 2016 Election
Glamour editor-in-chief Cindi Leive and Facebook’s government & politics outreach manager Crystal Patterson toasted the launch of a dynamic yearlong partnership dedicated to showcasing the range of young women’s voices in the 2016 election, at the POV Lounge at the W Hotel, in Washington, D.C. A lively crowd comprised of Neera Tanden, Caroline Adler, Amy Dacey, Pia Carusone, Shelby Williams, Sarah Isgur Flores, Heather Podesta, Penny Lee, Rachel Racusen, Pam Stevens, as well as political and issue-based organizations, campaign social media and communications directors, political writers, and contributors to Glamour’s 2016 election platform, The 51 Million, all gathered to celebrate the partnership.
WTF? Millennials Still Use Print Media? Yes, It's True!
A recent study from Quad/Graphics entitled Millennials: An Emerging Consumer Powerhouse, found 90% of Millennials use coupons (digital and other) while shopping and over 50% use good, old-fashioned coupons received via U.S. Mail or in a newspaper or magazine.
Advertising's Four Plagues: Viewability, Fraud, Transparency, Ad Blocking
Media Dynamic's Ed Papazian in Comments: "...The fact that TV viewers, radio listeners or magazine/newspaper readers often ignore a given ad or take steps to avoid it is not at all the equivalent of the ad not being viewable in the first place, as is the case with so many digital ads."
Silber on Digital Advertising: A Shady, Shoddy, Fast-Growth Business
Tony Silber writes: "Ad fraud, ad blocking, viewability, a lack of transparency, and a reluctance to acknowledge that engagement is really bad—these all add up to the conclusion that digital advertising as we know it isn’t a solution, it’s a problem."
Inclusivity and Agility Dominate Conversation at Day One of 4A’s Transformation Conference
One of Vice’s Biggest Hires Just Quit
“Traveling” Ideas Make Regional Magazines the Place to Be Seen
Instant Articles Could Provide Instant Opportunity for City & Regional Publishers
As Digital Advertising Grows, So Do Questions
Engadget Will Shutdown Comments… For at Least a Week
Age, Gender Are Factors in Ad Blocking
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders across disciplines. Register by March 14 for best rate.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
Glamour editor-in-chief Cindi Leive and Facebook’s government & politics outreach manager Crystal Patterson toasted the launch of a dynamic yearlong partnership dedicated to showcasing the range of young women’s voices in the 2016 election, at the POV Lounge at the W Hotel, in Washington, D.C. A lively crowd comprised of Neera Tanden, Caroline Adler, Amy Dacey, Pia Carusone, Shelby Williams, Sarah Isgur Flores, Heather Podesta, Penny Lee, Rachel Racusen, Pam Stevens, as well as political and issue-based organizations, campaign social media and communications directors, political writers, and contributors to Glamour’s 2016 election platform, The 51 Million, all gathered to celebrate the partnership.