The Association of Magazine Media

Thursday, March 17, 2016

A Behind the Scenes Look at The 30 Hottest Launches of the Past 30 Years
Over the past 30 years, Dr. Samir “Mr. Magazine” Husni, professor at the University of Mississippi, has been tracking all of these launches. In that time, Husni has looked at thousands of new magazines and then determined which amongst them are best in class.
Magazines Must Move Faster in the Age of Apps, Says Hearst’s Troy Young
Speaking on the latest episode of Re/code Media with Peter Kafka, Young explained how he developed a unified digital strategy for the 19 diverse properties under Hearst’s magazine division, where he is the president of digital operations.
New Yorker Launches "The Author’s Voice" Podcast
“One thing that we’ve learned from The New Yorker Fiction Podcast is that people love listening to stories, people love being read to,” said New Yorker fiction editor Deborah Treisman, in an announcement. “Having a story told to you directly by its writer adds a whole new dimension to the text.”
Texture Debuts Exclusive Series with Eyes on Producing Original Content
Seven-part serial produced by The Atavist Magazine will enjoy exclusive first-runs on the digital reader app.
Q&A with Texture's Maggie Murphy
“The challenge of magazines these days is that we’re delivering them the same way that we did 50 years ago. There’s a guy with a truck and a newsstand (Laughs); it’s not an efficient way. This is a good way. I believe there will always be things that you want on paper, but I don’t think that means that we can’t have this experience digitally.” Maggie Murphy, editorial director Texture.
How The FTC (And Advertisers) Can Avoid Stifling Native Ad Innovation
Sloan Gaon writes: "We’re no longer confined to the traditional idea of a publisher, such as The New York Times or Travel + Leisure. Today, companies like Uber are exploring ways to deliver content natively via their app, effectively making them a “publisher.”"
Allure Founder Linda Wells Joins Hearst
“I’m excited to follow in the high-heeled footsteps of Carine Roitfeld in preparing a special section for Hearst,” Wells told WWD.” The project is exactly what I love to do — come up with ideas, find new ways to show, report, and write about beauty, and identify the best products and trends in a provocative, lively package.”
Revenue? Who Needs Revenue?
Garfield writes "So let us think about Wikia, which at the moment is one of the genius creations of the ad-supported world. Think of it as Entertainment Weekly meets Reddit. It features expansive coverage of movies, TV, gaming, comics and so on, contributed by some of the most informed, passionate, utterly immersed experts in the world: fans."
InStyle Executive Editor, Amy Synnott on Quick Fashion Fixes
Presented as a "Helpful Household Hack" Synnott walks the show hosts through fast style solutions to get the fashion conscious ready in no time at all.
Folio's People Moves in Magazine Media for March 16
The New York Times named a new publisher for T Magazine; Fortune has a new creative director; Time Inc.’s Essence has a new digital fashion and beauty director; has announced a notable contributing columnist; Active Interest Media has announced a new sales representative; and Departures has a new publisher.
Magazine Media Spotlight on Newsweek: What if Trump Wins?
"January 20, 2017 Washington, D.C.—Speaking to more than a million spectators, vowing to “make America great again” and declaring that he’s a leader who is “a fantastic success, just like my amazing, amazing companies,” Donald J. Trump was sworn in Friday as the 45th president of the United States amid continuing demonstrations against what protesters call his racist and anti-immigrant policies..." begins the speculative cover story.
The Print Magazine Sales Guarantee
The magazine media Print Magazine Sales Guarantee is an industry-wide money-back or spaceback guarantee of advertising performance, a first for any industry. With this bold new initiative, magazine media puts its money where its mouth is, elevating its accountability and promising that advertising in print magazines will increase an advertiser’s brand sales and provide a positive ROI for all qualified print magazine investments.
Women's Running Magazine Features Plus-Size Model on Its Cover
"Abuse of Market Power:" Inside German Publishers' Legal Beef with Google
Vice Media to Launch in Russia and Six Eastern European Countries
Why I Am (Probably) Not Coming Back to SXSW Interactive Next Year
Trump Continues to Ban Reporters from Events
The Imagination Awards honor the work of independent magazine media companies and brands. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders across disciplines. Register by March 14 for best rate.
May 12, 2016
We are pleased to announce the Imagination Awards for independent magazine media. The Imagination Awards honor the work of independent magazine media companies and brands. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results. WHO SHOULD ENTER THE IMAGINATION AWARDS? Any individual or team working at an independent magazine media brand. Entries may come from the areas of editorial, advertising sales and marketing, research, events, video, digital, mobile, social, consumer marketing, audience development, corporate, human resources or other.

The new list includes the first star-rated properties in Paris, the French Riviera, Rome, Florence, Geneva, England’s Home Counties, Berlin, Bermuda, the U.S. Virgin Islands, Puerto Rico, Grand Cayman, Nevis, Barbados, the Dominican Republic, St. Martin, Cancun, San Miguel de Allende, Ixtapa, Zihuatanejo, Los Cabos, Iguazu Falls, Hangzhou and Taipei.