Tuesday, March 15, 2016
ARF's Good News for Magazines: Brands Should Be Spending $31 Billion More This Year Than They Are
“While the magazine and digital was more expensive, leaving out any piece of it would have meant foregoing profitable sales, said Leslie Wood, chief research officer of NCS." - Brands Need to Diversify Media.
Atlantic Media to Take Its Time Finding New Editor-in-Chief
During Bennet’s reign, the Atlantic emerged from a deep sea of red, making its first profit in 2010. A spokeswoman said the mag has enjoyed record growth and profit over the past two years.
Time Inc.’s PeopleStyle Boosts Roster
PeopleStyle—the online fashion and beauty arm of People—has increased its team. Launched just last year, PeopleStyle.com now has 13 staffers, led by style and beauty director Andrea Lavinthal.
Meghan McCain Joins Cosmopolitan.com As Contributing Columnist
McCain, daughter of Sen. John McCain, will cover the 2016 presidential election. Her first column on Monday is titled "Donald Trump is Destroying My Party."
Variety Welcomes Senior TV Reporter
Daniel Holloway, who has also worked for Backstage and Broadcasting & Cable, will report to TV executive editor Debra Birnbaum.
The New York Times Taps Elizabeth Webbe Lunny as Publisher of T Magazine
Lunny takes the role left open by Brendan Monaghan, who departed The Times late last year to become publisher and chief revenue officer of Condé Nast Traveler.
TubeMogul's Print Magazine Campaign - Are Public Displays of Aggression the New Norm in Adland?
4As vs ANA and SAG-AFTRA vs Droga5 May Be a Sign of Things to Come: Last week, TubeMogul papered the streets of San Francisco and New York and took to the pages of trade magazines in attempt to call out Google.
Fortune’s Apple-Watcher Philip Elmer-DeWitt Is Leaving, Launching His Own Site
Silber: “It’s Tough to Make Predictions, Especially About the Future”
The Daily Beast Launches Two Facebook Live Video Series
Time Out Uses Drone-Filmed Video for Nescafe Native Ad Campaign
The MultiChannel Balancing Act for Publishers
Breitbart News in Meltdown Mode Over Trump
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders across disciplines. Register by March 14 for best rate.
May 12, 2016
We are pleased to announce the Imagination Awards for independent magazine media. The Imagination Awards honor the work of independent magazine media companies and brands. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results. WHO SHOULD ENTER THE IMAGINATION AWARDS? Any individual or team working at an independent magazine media brand. Entries may come from the areas of editorial, advertising sales and marketing, research, events, video, digital, mobile, social, consumer marketing, audience development, corporate, human resources or other.
Overalls, culottes, crop tops? Those tricky spring fashion trends are no match for Precious Lee, who is boosting body positivity the world over as an outspoken and thriving plus-size model. In a new Glamour.com video premiering today, Lee shows you how to pull off looks you never thought you could, with some added inspiration along the way.