The Association of Magazine Media

Friday, March 4, 2016

The Case Against Combining Publisher and Editor Roles
Lucia Moses writes: "The Atlantic, an established but unconventional publisher, has stuck with the separate roles. In 2014, it elevated two veteran journalists, James Bennet and Bob Cohn, to co-president, Bennet handling editorial and Cohn, business responsibilities."
Inside People Magazine's Snapchat War Room
For People magazine, Snapchat is an important medium and revenue source: Snapchat's young, largely female demographic "is the perfect example of a new audience that we really want to get the brand in front of." Says Joe LaFalce, executive director of business development for People and Entertainment Weekly.
Bleacher Report’s Rory Brown: Publishers Who Don’t Have Distributed Content Strategies Will Regret It
“We are OK sacrificing some of those more traditional audience metrics this year in order to build a strategy that we know is way healthier for the brand, way healthier for our revenue down the road.” Says Rory Brown.
Outbrain Acquires Revee, Time Inc. to Utilize Its Real-Time Tech
Time Inc. is the first partner to implement Outbrain Automatic Yield and will roll out across Fortune and Entertainment Weekly.
Complex Names Video Executive
Amy Geary comes to the company from Viacom, where she most recently served as vp of sales and business development and content distribution.
Graydon Carter Said to Explore the Role of Broadway Producer
A spokeswoman for Vanity Fair referenced Carter’s stint as a Broadway producer, adding that he “often advises writers to go into playwriting, but he has not talked to any contributors about working on scripts for him.”
Digital and Data Drive Growth in Fulfillment Services
CDS' Malcolm Netburn talks growth in Fulfillment services: Non-traditional products and services are key for fulfillment providers, publishing clients alike, according to the 2016 Fulfillment Services Bureau Survey.
Tech Site CNET Tries Something Completely Different: Publishing Fiction
In the U.K. - The Decline of Print (Newspapers) Does Not Mean the Death of Publishing
The Trumping of Adblock Plus
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders across disciplines. Register by March 14 for best rate.
May 12, 2016
We are pleased to announce the Imagination Awards for independent magazine media. The Imagination Awards honor the work of independent magazine media companies and brands. These awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results. WHO SHOULD ENTER THE IMAGINATION AWARDS? Any individual or team working at an independent magazine media brand. Entries may come from the areas of editorial, advertising sales and marketing, research, events, video, digital, mobile, social, consumer marketing, audience development, corporate, human resources or other.

In Kalmbach's Discover: For the past nine years, cownose rays have been punished for crimes they didn’t commit!