Friday, February 26, 2016
Hearst’s Digital Marketing Unit Restructures to Better Compete with Agencies
iCrossing debuts Media Services unit, bringing together search marketing, performance media, and social media teams.
Parents Pregnancy Podcast Ups Mobile Content, Ad Reach
Parents magazine and Meredith Corporation just launched “Pregnancy Confidential,” a podcast that boasts a myriad of targeted advertising opportunities dedicated to each week of a woman’s pregnancy.
Q&A with Popular Mechanics' Cameron Connors
“Magazines are a pretty unique medium. I’m not saying they’re better or worse than anything else that we do or any other way that people consume stories, but reading a magazine is an experience that it’s very hard to replicate. I think we saw that when magazines started rolling out tablet editions and that the reception was different than I think the industry thought it was going to be. Now the industry has adapted and made it better and it’s working, but it’s pretty hard to replicate the experience of sitting down with a magazine,” Cameron Connors, Publisher and Ryan D’Agostino, Editor-In-Chief, Popular Mechanics.
THR's Insider's List to the Hottest Oscar Parties: Instyle and Vanity Fair's Events Among Them
The 17th annual Oscar viewing party hosted by InStyle magazine will host a swarm of stars not attending the big show and Vanity Fair's awards-season activation continues for a third straight year, posting up at a local destination and offering programming, interactive opportunities and a private Oscar viewing party for social media influencers, journalists and other VIP Vanity Fair guests.
Essence Magazine Has Been Honoring Black Women Long Before #OscarsSoWhite
Known as the “Black Women in Hollywood Luncheon,” it was envisioned by the publication’s editor-in-chief Vanessa De Luca to be a function where some of the most cherished people in the Tinseltown were honored. Nine years later, when the event is held Thursday against a backdrop of the #OscarsSoWhite conversation, its importance cannot be understated De Luca said.
Forbes Moves into Influencer Marketing Arena with BrandVoice Premium Platform
Announced during Social Media Week New York, the latest addition to the publisher's native ad offering means that it now offers clients three tiers for its marketing platfrom: BrandVoice, BrandVoice Elite and BrandVoice Premium. The former launched in 2010 and has pubslihed 7,800 posts for brand advertisers, helping them clock up 64.3m page views.
Forbes Media Promotes Events at New Entertainment Space
“These events will support the engines that drive our business, ranging from editorial events promoting our content and key franchises, such as 30 Under 30, to strategic marketing and advertising activities with current or potential partners,” said Laura Daunis, senior manager of corporate communications at Forbes Media, told Publishers Daily.
Nearly Eight-in-Ten Reddit Users Get News on the Site
The online discussion forum, Reddit, launched in 2005, is proving to be one of the more news-oriented social spaces on the Web.
Condé Nast's VP Product and Design Weighs in on Perks and Challenges of the Screen Shift: Mobile Is Changing News Consumption
For Arlie Sisson, Condé Nast's vp of product and design, 2016 is "the most exciting year to be in content" as legacy publications continue to test their tech talent through branded and editorial innovations.
Magazine Media 360° January 2016 Data Is Available Now!
Magazine Media 360° total audiences are up 6.6% with brands like People and Better Homes & Gardens topping the rankings in Print + Digital; and ESPN the Magazine ruling the Web and Mobile Web platforms! New York Magazine the led Print + Digital channel in year over year growth, with Departures posting a blistering 1,265% growth in its Web audiences year over year. ...So which titles ruled in total Magazine Media 360° audience, and which titles showed the most growth in Video and Mobile Web? -Get all the answers now by downloading the latest Magazine Media 360° Top Ten Lists ( http://www.magazine.org/magazine-media-360/top-ten-lists ) and accessing the full Brand Audience Report ( http://www.magazine.org/magazine-media-360/brand-audience-report ). AND Don't forget the latest Audience Mix Infographics for your updating your presentations on the industry's vitality. ( http://www.magazine.org/magazine-media-360/audience-mix-infographics )
ASME-Yale Publishing Course Scholarship
Apply now for the 2016 ASME Scholarship at the Yale Publishing Course: Leadership Strategies in Magazine Media. For more information, please visit the Yale Publishing Course website ( http://magazine.informz.net/z/cjUucD9taT01MDQ1Mjg0JnA9MSZ1PTc1NDcyNjcyNSZsaT0zMzA3MzY4Mg/index.html ). Download scholarship applications here ( http://magazine.informz.net/z/cjUucD9taT01MDQ1Mjg0JnA9MSZ1PTc1NDcyNjcyNSZsaT0zMzA3MzY4Mw/index.html ). The application deadline is April 1, 2016.
Beyoncé Covers Garage Mag
Penthouse Reduces Print Frequency, Hires Editor
Harry Siegel Returns to The Daily Beast
Disrupting with Design
The Impact of 100% Viewability on Advertising Economics
Franca Sozzani Discusses Reasoning Behind Vogue Italia’s February Issue by Mario Testino
Google AMP: Another Nail in Coffin of Journalism?
Dear Online Publishers: How About An Advertiser Directory?
The 10 Most Interesting Stats Revealed at Mobile World Congress 2016
In Motor Trend: here will be plenty of new vehicle debuts in the coming year. Some will be flops, some will be successful, and some will turn an entire segment on its head. It’s hard to predict (with some) where a new vehicle will fall, but here are 10 poised to upset their class.