The Association of Magazine Media

Wednesday, February 24, 2016

Time Inc. Unveils Video Sports Initiatives Designed to Drive Digital Revenue
GOLF magazine will debuting a new weekly video show, GOLF LIVE and in a partnership deal with ASN Ltd., Time Inc. will develop a Sports Illustrated sports broadcasting and digital network across Asia.
AMI Experiments with Screensaver-Like Video Ads
AMI is first-to-market with ConvertMedia's Coffee Break Units, aiming to programmatically deliver outstream video.
Close Up on InStyle's Redesign
Luxurious. Immersive. Escapist. Those are the qualities editorial director Ariel Foxman and creative director Rina Stone had in mind when they set out to refresh InStyle and distinguish the print experience from the internet’s fleeting pace. “Our readers told us over and over again that they read us to retreat,” says Stone, who engaged design firm NR2154 to explore typface options.
Condé Nast Launches GQ Video in the U.K. - Plans to Open CMS to Advertisers
Condé Nast Britain’s first video channel for men’s fashion magazine GQ debuted today as part of a broader mobile-centric redesign, which will include opening the GQ content management system (CMS) to advertisers.
Condé Nast Executive Enjoys Wacky Media Ride
What’s in a name? In the case of Elizabeth Line, a wave of unexpected Twitter trending and media coverage, both here in the U.S. and in the U.K.
Vogue China to Launch New Title As China Cracks Down on Digital Content
China’s new, tougher regulations on digital media aren’t stopping publishing companies from launching new print titles: Vogue China will unveil a new bimonthly magazine at the end of March targeting China’s Millennials.
Kalmbach Expands Drone360 with Bimonthly Print Edition
Publisher looks to expand media business by covering the growing UAV industry in print: "We see a great opportunity for success and an opportunity to expand Kalmbach's media business," Kalmbach president Chuck Croft tells Folio:. "Our innovation and new product teams identified the UAV market as ripe for a new brand that would serve both enthusiasts and commerical users."
Trusted Media Brands Names Bruce Kelley Chief Content Officer of Reader’s Digest
Bruce Kelley joins the company most recently from Rodale, where he led Prevention and as Editor-in-Chief. At TMBI, he will oversee content creation for both the US and International versions of Reader’s Digest magazines, as well as and all Reader’s Digest books.
More on Nilou Motamed Is the New Editor of Food & Wine Magazine
“Nilou lives and breathes the Food & Wine lifestyle,” Norman Pearlstine, Time’s chief content officer, said in announcing the appointment, citing how connected she is with chefs, restaurateurs and leaders in the culinary and travel fields.
La Mer Shares Skincare Tips Through InStyle Live Chat
Estée Lauder Cos.’ Crème de la Mer enabled InStyle readers to gear up for their own big night with an Oscar-themed live chat between the magazine’s fashion and beauty editor at large Kahlana Barfield Brown and La Mer skincare expert Clyde Johnson.
Popular Mechanics Adds Buzz Bissinger and Baba Booey
Popular Mechanics has added Buzz Bissinger and Gary Dell’Abate (Baba Booey from The Howard Stern Show) as columnists.
Seeking a Global, Nerdy and Playful Space: Quartz's Unique Office Move
Quartz has a reputation for doing things differently. The business news startup was mobile-first from launch. The staff has pushed boundaries with native advertising and by publishing internal conversations. Earlier this month, they released an app that mimics texting to deliver news.
Magazine Publishers Mull China’s Restrictions on Digital Media
Pocket Starts Experimenting with "High-Quality" Sponsored Posts
In B2B, Print Is Taking a Backseat: Shift to Digital Expected to Accelerate
The Awl Loses Both Editors
Inside Axel Springer’s answer to Facebook's Instant Articles
Tablets Lose Share Because of Phablets
Univision Paid $27 Million for Stake in The Onion
Neuroscience studies find that ads on physical materials generate more emotional processing—partly because of motor processing of multisensory consumption—than do digital ads. A recent study from Temple University neuroscientists found that people were more likely to remember an ad and its context if they saw it in print than if they saw it on screen.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
The Brit girl phenomenon is anything but new. Who could forget the original waif, Twiggy, whose coltish frame, boyish pixie, and long-lashed eyes made androgyny cool decades before a young Kate Moss challenged the bodacious beauty ideal of the supermodel ’90s? Or the sight of Elizabeth Hurley’s Versace-clad bombshell body in the safety-pin dress that propelled her from Hugh Grant paramour to Estée Lauder superstar with a single stroll down the red carpet?