The Association of Magazine Media

Tuesday, February 23, 2016

A New Year's Letter from Hearst President & CEO Steven R. Swartz
"For the fifth consecutive year Hearst achieved record levels of revenue and profit. Revenue grew 6 percent to $10.7 billion." Writes Mr. Swartz.
Time Inc. and Condé Nast Testing with Jun Group: Publishers Offer Rewards to Readers Who Visit Their Sites for Timed Sessions
Some advertisers are increasingly willing to provide people with incentives such as game credits or reward points in exchange for viewing their digital ads. Now, some Web publishers including well-known brands are also employing this sort of tactic, as they look to increase their traffic and sell more ads.
Forbes Pushes Into Influencer Marketing
Many advertisers and media companies are trying to tap into the growing power of influential social-media personalities to reach consumers and make money. Next up is Forbes, but the business publisher is flipping the model a bit on its head.
Time Inc. Said to Be Interested in Yahoo! Acquisition
The $1.5 billion owner of magazines including People, Sports Illustrated, Time and Fortune, has heard a presentation from Citigroup Inc. bankers on pursuing a deal to merge with Yahoo, according to people familiar with the matter.
Allure's New Editor Talks Diversity, YouTube and Branded Content: Michelle Lee Shares Her Vision
Lee says: "What Allure has always been really great at is giving information, so I want to build on that and add a whole new level of inspiration. Visually, my big thing was that I wanted to see more people, more interesting women. I want to establish a look for us that still feels like Allure but is more approachable."
Food & Wine Names Nilou Motamed Editor in Chief
Motamed had recently served as editor in chief of Condé Nast’s Epicurious before it was reorganized and combined with Bon Appétit. She has also served as director of inspiration at Conrad Hotels & Resorts and features director and senior correspondent for Travel + Leisure.
Q&A with Will Lee, People & Entertainment Weekly's Digital Editor: Thriving in the Post-Pageview World
Will Lee has put his stamp on People.com. Since the TMZ and Hollywood Reporter veteran became People.com's digital editoral director in October 2014, traffic has exploded. The People Digital Group hit a record 51 million unique visitors in January, and the People/Entertainment Weekly Network was the leader in the entertainment news category for the 10th consecutive month.
Us Weekly Freelancer to Chrissy Teigen: "I Don’t Write the Headlines"
Although the byline on the Feb. 19 Us Weekly story is that of New York-based parenting editor Rachel Paula Abramson, the grunt work was done by Miami freelancer Jon Warech on the red carpet of a Sports Illustrated Swimsuit Edition event.
More on Chevy Taps Conde Nast for Hands-Off Native Campaign
Condé Nast titles, including Vogue, Vanity Fair, Self, Glamour and GQ, will publish a new column dedicated to the “Unexpected” theme for a year, beginning with their February issues. Branded content drawn from the columns will be published online on their digital platforms.
More on Bon Appetit Debuts First-Ever Culture Issue
Bon Appétit has unveiled its first-ever “Culture” issue. Described as an issue focusing on the intersection of food, music, entertainment and politics, this new direction the editorial is going in has helped to muster new business, as well.
News Publishers Are Going All-in on Google's Answer to Instant Articles
The Old Farmer's Almanac: A Centuries-Old Media Success Story
The Game Has Changed: Adblocking and Audience Consent
Carine Roitfeld’s CR Fashion Book Depicts "Americana" in Issue 8 with Four Covers
The Penthouse Magazine Brand Bought from the Current Owner FriendFinder Networks, Inc.
China Cracks Down on Foreign Publishers
Newspapers Might Do Death Spiral
A Word Made Up by Mad Magazine
My Blend Sorts Your Email Newsletters and Turns Them into a Sleek Magazine
Neuroscience studies find that ads on physical materials generate more emotional processing—partly because of motor processing of multisensory consumption—than do digital ads. A recent study from Temple University neuroscientists found that people were more likely to remember an ad and its context if they saw it in print than if they saw it on screen.
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.

Inc. magazine has joined forced with Simply Hired, a job search engine, to create a new branded recruitment search site for entrepreneurs.

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