Tuesday, February 16, 2016
Major Publishers Bet on Power of Print Ads with Money-Back Guarantee
Four months after The Association of Magazine Media (MPA) unveiled its Print Magazine Sales Guarantee model for the industry, interest among magazine publishers in giving clients money- or space-back propositions for print advertising effectiveness appears to be spreading. "We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:.
Exclusive: Q&A with Keith Kelly on the State of the Media
"Fashion still seems to love print, because color and texture transfer much better to a print vehicle than a digital vehicle. Mode Media has far more traffic than Vogue.com, but Vogue.com is where [advertisers] want to be—there is an element of paying for premium content in the fashion world that they have built into their business model." Says Keith Kelly.
Magzter Adds 20 Time Inc. Brands to App
Magzter, the largest digital magazine newsstand, today announced a partnership with Time Inc. The deal will add 20 Time Inc. brands to the app, including Entertainment Weekly, Fortune, InStyle, People, Sports Illustrated and Time. Vijay Radhakrishnan, president and co-founder of Magzter, told Publishers Daily this partnership is a “dream come true” for the company.
First Lane Bryant Ads Dive into Sports Illustrated Swimsuit
The announcement follows this week's news that body positivity advocate and model Ashley Graham -- who was just recently recognized in this year's Forbes 30 Under 30 -- will make her editorial debut in SI Swimsuit.
The Experts: In Conversation with Glenda Bailey, Editor in Chief of Harper’s BAZAAR
Harper’s BAZAAR EIC Glenda Bailey grants an extensive interview covering her very first job in fashion, her key turning points in her career, her work philosophy, as well as how she perceives the currently evolving challenges and opportunities in media.
StyleWatch's Erin Sumwalt, and Vanity Fair's Michael Carl Are Profiled
Erin Sumwalt, fashion director of StyleWatch on "Why" she made it: "At the end of the day, it's all about creativity. Even though the media landscape has changed so rapidly, there will always be a need to be creative and create interesting content.
Q&A with InStyle's Patrick Connors: Fresh Look and Future Plans
"It’s an exciting time to be at the brand. I’m so happy to be working closely with [editor in chief] Ariel [Foxman], especially on our March redesign. We’re translating this into a great opportunity—LVMH is running a 14-page cover unit. This is the first time we’re doing anything of that nature." says Patrick Connors, publisher InStyle.
More on InStyle's Redesign: Print Magazine As Luxury Product
Over the past year, the InStyle team has been updating and remixing content with new layouts, fonts and photographic style. The full redesign is debuting in the March issue on sale now — nearly 500 pages — with a cover featuring Shailene Woodley.
The No-Nudity Playboy Is Doing Well with Advertisers, So Far
Brands that got an early look at the March issue have been impressed and have committed to advertising in future ones, according to Mr. Flanders. "I thought advertisers might need to see three or four issues before they'd be comfortable that we were very serious with this commitment," he said.
Fun Times Working at the Condé Nast Press in Greenwich! A Look Back
For decades spanning the 1920s and until the plant closed in 1964, the perks for Conde Nast employees were abundant. An article from an in-house Conde Nast newsletter described the annual fashion show in 1941.
Cosmo Adds Parenting Editor
New Yorker Piece Suggests TMZ Got Solange Knowles Video for a Song
ANA and 4A's: Yes, We Can Agree
Another Magazine Marks 15th Anniversary
Thom Browne Guest-Edits A Magazine
Mark Luckie joins Reddit As Head of Journalism and Media
Facebook's Instant Articles Revamp Wins Over Publishers
Most Digital Buyers Will Make Purchases via a Smartphone by 2017
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
Valentine's Day has become another opportune holiday for advertisers to get creative with their messages. This year, for example, Honey Maid celebrated a different kind of love in its latest out of Droga5, while Ikea delivered an instruction manual to help fighting couples sort through their messes.