The Association of Magazine Media

Friday, February 12, 2016

The MPA Daily News Roundup will return on Tuesday February 16, 2016
Time Inc. Acquires MySpace
Time Inc. has announced that it has acquired the assets of data-focused marketing firm Viant, the company that owns the aging but pioneering social network MySpace.
How The Atlantic, & Quartz Use Engagement Metrics to Drive Editorial Growth Strategies, Part 1
At the American Magazine Media Conference last week, Chartbeat presented a session on How to Put Audience Attention Data to Work, which featured James Bennet, editor-in-chief and president at The Atlantic, as well as editorial leads from and Quartz.
Quartz Wants to Text You the News in Its New App
“We had that hunch that it could be an engaging interface,” said Zach Seward, Quartz’s executive editor and VP of product.
Harvard Business Review Successfully Adapts to the Digital Age
The result has been a trend-defying 21 percent surge in paid circulation from 2010 — the year Ignatius and Macht first embarked on their digital strategy — to the magazine’s approximately 286,000 subscribers in 2015. That’s the highest level in its history.
W Magazine Doubles Its Digital Team
The Condé glossy has added five newly created positions, with plans to add more by year-end. “It’s an exciting time of growth at W, as we expand our digital team,” said editor-in-chief Stefano Tonchi.
Former TIME Magazine Journalist Says She Was Targeted By Iranian Spies
Mary Louise Kelly talks to Iranian-American writer Azadeh Moaveni about how Iran's intelligence establishment tries to intimidate journalists. In a recent article in Foreign Policy ( ) magazine, Moaveni writes about an experience that started with a tweet from someone claiming to represent a popular Iranian TV station.
Toasting a Brand New Forbes Contributor
Tara Nurin, who published her first post for Forbes earlier this month, is eminently qualified to write about beer.
EW Publishes 6 Walking Dead Covers
The covers feature Andrew Lincoln (Rick), Norman Reedus (Daryl), Steven Yeun (Glenn), Danai Gurira (Michonne), Melissa McBride (Carol), and Lauren Cohan (Maggie). Is Ready to Party Like It’s 1973
Magazine will promote HBO's Vinyl through the weekend with an extremely inventive homepage takeover.
CMC Event Recap: How to Fix the Newsstand
"It's not about being everywhere, it's about the right store, at the right time, with the right product." –Jerry Lynch, President of IPDA.
Adriana Lima, Candice Swanepoel and Karlie Kloss Transform Into Marvel Superheroes
Infographic: Industry Pros Take on Content Marketing in 6 Charts
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.