Friday, February 5, 2016
At AMMC 2016, a New Air of Confidence for Large Magazine Media Brands
Condé Nast's Sauerberg: “We have the greatest content makers in the world. My only fear is that we don’t move fast enough.”
From AMMC 2016: AOL’s Tim Armstrong Sees Massive Growth for Mobile Media, Ads
“I thought the Internet was the biggest thing to ever happen in my lifetime,” said Armstrong, speaking Monday at the MPA’s American Magazine Media Conference in New York. “I think mobile will dwarf that.”
From AMMC 2016: How Do You Disrupt Yourself? Five Media Execs on Succeeding in the Age of BuzzFeed
"At the American Magazine Media Conference in New York on Tuesday, five executives from Hearst, Condé Nast, Time Inc., Meredith and Rodale discussed how they compete with disruptive digital-first publications by investing, acquiring or imitating them."
This Is Your Brain on Print
Neuroscience studies find that ads on physical materials generate more emotional processing—partly because of motor processing of multisensory consumption—than do digital ads. A recent study from Temple University neuroscientists found that people were more likely to remember an ad and its context if they saw it in print than if they saw it on screen.
The Atlantic Takes Top Honors at National Magazine Awards - More on Your 2016 Ellie Winners
Last night in New York, the American Society of Magazine Editors handed out this year's National Magazine Awards (also known as Ellies) to 18 different print and digital publications. The night's big winner was The Atlantic, which took home the top prize of Magazine of the Year, beating out The New Yorker, National Geographic, New York and The Hollywood Reporter.
Condé Nast and Hearst Team Up to Create New Company to Handle Production and Circulation
NYC-based PubWorx will employ about 130 to 140 staffers, with the independent company selling its services to other magazine publishers in the industry.
AIM Launches Catapult In-House Agency
The new division will offer services ranging from custom content creation to video and TV production, social media strategy, events, and research, among others. Catapult primarily serves advertisers in categories like marine, healthy living, outdoor, equine, and specialty home.
Magazine Media People on the Move
ESPN Digital & Print Media has announced several organizational changes; a new CFO at National Geographic Partners; The Economist Group named a North America associate publisher for 1843; Trusted Media Brands, Inc. appointed a new CFO; Kalmbach Publishing Co. has a new HR director; and CQ Roll Call has brought a new senior political writer on board.
The New York Times Gets Looted by Condé Nast Traveler, Hires Ad Executive
Condé Nast Traveler publisher and chief revenue officer Brendan Monaghan, who recently served as vice president of advertising at The Times and as publisher of T: The New York Times Magazine, has poached a trio of former colleagues.
How The Economist Plans to Grow Attention-Based Ad Sales
The Economist is one of the publishers that’s at the forefront of attention-based buying. Now the question is how to make the practice more widespread.
Q&A: Deskside with InStyle’s Eric Wilson -When He Talks, Fashion Listens
Meghan Wilson writes: "...We can think of no one better to kick off the eve of fashion month than Eric Wilson... With a career that spans posts at WWD, The New York Times and now, InStyle, Wilson's seen it all—and we quizzed him on it accordingly."
Dress Like an Editor: Fashion Week Warriors' Picks
InStyle’s Danielle Prescod, Harper's Bazaar's Jessica Minkoff, Allure's Nicole Chapoteau, Elle.com's Julie Schott, Cosmopolitan and Seventeen's Tiffany Reid are featured.
Epicurious Says #cookit
Epicurious is re-tweeting and re-gramming posts with the #cookit hashtag, and promoting the event with media appearances including the Today Show and messages on Allure, Wired, Golf Digest, Vanity Fair, Teen Vogue and Grub Street.
Playboy Unveils Its March Issue, Complete with Less Unveiling
The magazine also released a new iOS and Android app called Playboy Lifestyle which has a subscription model just as if it were a digital magazine app.
AAM Creates New Circulation Category For Unlimited-Access Magazine Programs
The Alliance for Audited Media (AAM) has created a new category to their audit reports for unlimited-access digital magazine programs, like Next Issue’s app Texture or Magzter. Unlimited-access programs have been called the Netflix of magazines. For a monthly fee, users can access digital copies of magazines from a variety of publishers.
More on Time Launches New Site Called "Motto" for Young Women
The Digital Newsstand Start-up Readbug Lands U.S.-Based Magazine PAPER
Playboy Tries to Woo Millennials with an Instagram-Famous Model Taking a Snapchat Selfie
Instagram Ups Ad Time for Brands
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.
In 1642, Darby Field, a ferryboat operator and translator of Indian languages, set a course for history when he took off by foot from Portsmouth, New Hampshire, heading northwest toward the mountains. Eighteen days later, with the support of two Native American guides, he became the first recorded European to successfully climb Mount Washington. We’ve been following his lead ever since. There are the mountains of course, which birthed America’s interest in skiing, but the air is just as rarified at lower altitudes. Antiquing, outlet shopping, award-winning inns, and locally inspired cuisine give this part of New England a flavor all its own.