The Association of Magazine Media

Thursday, February 4, 2016

James Bennet Named ASME President
Also elected to ASME roles were Parents editor in chief Dana Points as vp of ASME; Outside vp and editor Christopher Keyes as secretary; and THR president and chief creative officer Janice Min as treasurer.
This Is Your Brain on Print
Neuroscience studies find that ads on physical materials generate more emotional processing—partly because of motor processing of multisensory consumption—than do digital ads. A recent study from Temple University neuroscientists found that people were more likely to remember an ad and its context if they saw it in print than if they saw it on screen.
From AMMC 2016: Content Is King, and So Are the "Big Four"
Time Inc. chairman and CEO, Joe Ripp, closed day one of the American Magazine Media Conference Monday afternoon by declaring that, once again, "content is king."
Ellie Award Winners Honored in 50th Anniversary Event
Dool: "There aren't many occasions that can gather the magazine industry's best and brightest in the same room, but the annual Ellie Awards banquet—the 50th anniversary edition, no less—is certainly one of them. It was an evening that saw first-time achievers recognized, long-time leaders honored..."
The Atlantic, New York Magazine Win Top Ellie Awards
The Atlantic took home Magazine of the Year honors, and The New Yorker won the prestigious Feature Writing category, Bloomberg Businessweek won the Single-Topic Issue category.
Vanity Fair’s Caitlyn Jenner Issue Named Cover of the Year
“The cover contest judges had tough decisions to make this year,” said ASME chief executive Sid Holt. “Any time you have to choose between an already legendary Annie Leibovitz shoot on the cover of Vanity Fair, a Mark Seliger comedy special on GQ and one of the year’s most talked-about news covers, ‘Cosby: The Women’ on New York — plus Serena Williams on both Sports Illustrated and New York — that’s a good time to be a magazine editor and an even better time to be a magazine reader.” said American Society of Magazine Editors chief executive Sid Holt.
From AMMC 2016: Michelle Obama: How Publishers Can Reach Millennials
Michelle Obama and publishers have one particular thing in common: their desire to reach Millennials. Speaking at the American Magazine Media Conference, Michelle Obama was the first First Lady to guest edit a magazine, according to Lesley Jane Seymour, editor in chief of More magazine.
From AMMC 2016: Snapchat CEO Welcomes Publishers, Shuns "Creepy" Ads
Magazine publishers need Snapchat, but Snapchat needs them, too... That may be one reason why Evan Spiegel, Snapchat’s relatively press-shy CEO, appeared Monday at the American Magazine Media Conference in New York to discuss the origins of Discover and his plans to monetize the platform.
Meredith CEO Considers Splitting Broadcast, Publishing Units
Meredith Corp. has considered splitting its broadcast and publishing units, perhaps uniting one with a strategic partner, Chief Executive Officer Stephen Lacy said.
Maria Rodale on: The Biggest Mistake You’re Making with Your Business Model
Rodale writes: "Troubled times have fallen on the media and advertising industrial complex. In an effort to gain "eyeballs" and traffic, media companies have given content away for free."
Melinda Gates Becomes Contributing Editor at MarieClaire.com
MarieClaire.com has tapped Melinda Gates, co-chair of the Bill & Melinda Gates Foundation, as a contributing editor. Her first piece will go live this morning. Click here for a peak (http://www.marieclaire.com/culture/a18427/melinda-gates-marie-claire-contributing-editor/.)
Exclusive: ELLE.com's Nikki Ogunnaike on the Beauty of Staying Grounded
For ELLE.com's senior fashion editor, Nikki Ogunnaike, it's her unique style, an amazing support system, and authenticity that have greatly contributed to her success.
Amazon to Open Hundreds of Brick-and-Mortar Bookstores
Amazon, the online retailer that killed off so many independent bookshops, is getting ready to launch its own brick-and-mortar book chain.
Entertainment Weekly’s ‘Beyond Beautiful’ Initiative: Reese Witherspoon, Kerry Washington Speak Out
The six-page story, in which EW senior writer Nicole Sperling moderates a discussion about actresses running businesses, unequal pay in Hollywood, social media reach and the #OscarsSoWhite controversy, is part of a Time Inc. editorial initiative in which themes that reach beyond beauty and superficiality will be explored across the People, Essence and People En Español brands.
Glamour Names Exec Digital Director
Kanye West Wants Rolling Stone Cover
Time Inc. Launches Mobile Beauty Service Powder in the U.K.
Google Loophole Indexes Publisher Sponsored Content in Google News
May 11 - 13, 2016
InterContinental Mark Hopkins San Francisco
Join us in San Francisco for the 12th Annual IMAG Conference, bringing together independent magazine media executives from around the country. Peer-to-peer networking coupled with peerless intelligence on issues central to enthusiast brands make this meeting essential for all indie leaders, including c-suite, editorial, digital, revenue, development and more.

Vanity Fair Online: Ellen DeGeneres regularly features A-listers on her talk show, so it’s not as though this is so out of the ordinary or strange that she would air a segment featuring two of the most famous people in the world playing “Never Have I Ever” with her. And yet! This one is, nevertheless, just a lot to take in.

 
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