The Association of Magazine Media

Friday, January 29, 2016

Who Said Magazines Are Dead?
“This is our first full-year Magazine Media 360° Brand Audience Report since the measurement was introduced in September 2014,” noted Linda Thomas Brooks, the new CEO of the MPA. Keith Kelly writes: "The brands experiencing the largest audiences and most growth for the full year were: Nylon (up 138 percent), The Atlantic (up 42 percent), Domino (up 38 percent), The New Yorker (up 38 percent), Bon Appétit/Epicurious (up 33 percent), Vanity Fair (up 31 percent), Harper’s Bazaar (up 31 percent), Wired (up 31 percent) and Health (up 30 percent)."
ESPN The Magazine Leads MPA’s Brand Audience Report
ESPN The Magazine led with a total audience of 94 million, People was the runner-up, with with an audience of 81.6 million. There was quite a drop off from there. The next closest brand was Better Homes and Gardens, with 49 million, Allrecipes (46.6 million), AARP The Magazine (44.5 million), Forbes (44 million), Time (43.9 million), SI (37.1 million), National Geographic (37 million) and Cosmopolitan (32.1 million) round out the top 10. Below is the top 25.
Magazine Media Industry Releases Year-End Social Media Report
The Magazine Media 360° Social Media Report covering fourth quarter and full-year 2015, released today by MPA – The Association of Magazine Media, revealed that magazine media brands added 220 million new Likes/Followers in 2015, a 38% growth in social media across Facebook, Twitter, Instagram, Google+, and Pinterest. The report is based on data provided by SocialFlow, exclusively for MPA.
Time Inc. Reorganizes Advertising Sales
Three new teams will sell ads across entire magazine portfolio, focusing on pharmaceuticals, automotive, tech/telecommunications: Those categories represent roughly 25% of Time Inc.’s total digital and print advertising.
Forbes Media Opens Event Space in Manhattan
Forbes Media is expanding its footprint with an event space in Manhattan. “Forbes on Fifth,” as its called, is a 7,500-square-foot space at Fifth Avenue and Ninth Street, opening tonight for a party celebrating the magazine’s “30 Under 30” franchise.
Popular Mechanics Publishes Oral History of Challenger Tragedy
Popular Mechanics spoke with more than 20 people closely involved with the launch and the aftermath (including Dan Rather) to honor this distinct moment in America’s history.
Jay Fielden Named Editor in Chief of Esquire, Succeeding David Granger
“David has had an amazing 19-year run,” said David Carey, president of Hearst Magazines, in an interview. “Jay will be editor-in-chief of Esquire and editorial director of Town & Country. We continue to give our key executives more and more responsibilities.”
Former Self Editor Lucy Danziger Is All About Digital With New Site Hintd
“We want to put the woman at the middle of the conversation so that she is the one editing, curating and in control,” Danziger said. “It’s curated content meets user-generated content, which is really what I learned at Self. We would have a dialogue with women — here’s what the editors are giving you and we want to know what you want.”
Ted Cruz Attack Ad Boosts Tiny Lifestyle Magazine in New York
When Ted Cruz wanted to feature Donald Trump magazine covers in his latest TV attack ad, he chose Esquire and a small New York lifestyle title called Bella.
Today's Magazine Media Spotlight: People
In a People magazine exclusive, Kris Jenner opens up about the Nicole and O.J. Simpson she knew personally ahead of the new TV series about the murder trial: "They were my family."
Magazine Media Increased Total Audience by More than 110 Million Across Platforms in 2015
Today MPA — The Association of Magazine Media released The Magazine Media 360° Brand Audience Report for December 2015 and full-year 2015, showing that magazine media brands continue to deliver meaningful growth across platforms and formats. The report reveals that magazine media increased total audience by more than 110 million across platforms in 2015, bringing the average audience for magazine brands to almost 1.7 billion in 2015, a 7.1% increase year-over-year. Audiences continue to rapidly increase their consumption of magazine media content on mobile devices, and, in aggregate, the industry added nearly 147 million new viewers in 2015, a 53.1% increase over 2014. The mobile trend was prevalent for the vast majority of brands: 113 out of the 140 magazine media brands in the report, or 80%, had increased mobile unique visitors year-over-year. Video audiences added over 5 million additional viewers in 2015, a 13.8% increase over 2014. Both print+digital and web (desktop/laptop) maintained relatively steady audience sizes.
An Online Magazine for Seniors Who Ski
British Vogue at 100: How a Magazine Pictured a Nation in Style
Report Shows Houston Chronicle As Most Effective Print Publication on Facebook
FIFA Launches New Magazine, Doesn't Mention Corruption
10 Publishers Account for Half of All Online News
Trump Goes After "Bimbo" Kelly for Magazine Shoot
5 Key Takeaways from the FTC's Native Guidelines
Sign up today for next week’s American Magazine Media Conference at the Grand Hyatt New York. You’ll hear MORE editor in chief Lesley Jane Seymour interview First Lady Michelle Obama. Plus People’s Jess Cagle, Esquire’s David Granger, ESSENCE’s Vanessa De Luca and The Hollywood Reporter’s Janice Min talk about the future of celebrity journalism. Register and see the complete agenda here: ( )
Experts, authorities, practitioners and strategists will headline conversations and keynotes on innovators and innovation offering up ideas and inspiration to grow your brand and your business. Thank you to our partners for their sponsorship support of AMMC 2016: The Alliance for Audited Media; AmDocs; Chartbeat; GfK MRI; HiFi; Kantar Media; KeyWee; MediaRadar; ONEcount; OneVision; PIB; Port Hawkesbury Paper; Publishers Press; RR Donnelley; ShopAdvisor; SocialFlow; and Vindicia. —For a sponsorship overview contact Alison Heisler for details on all sponsorship levels: or 212-872-3740.
The ASME Best Cover Contest gallery is now posted on Readers’ Choice voting begins January 5. Tell your readers to vote.
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
In a People magazine exclusive, Kris Jenner opens up about the Nicole and O.J. Simpson she knew personally ahead of the new TV series about the murder trial: "They were my family."