The Association of Magazine Media

Thursday, January 28, 2016

Michelle Obama, Lena Dunham, Julianne Moore, Arianna Huffington, Gayle King, Seth Meyers and Others to Speak at AMMC 2016
MPA – The Association of Magazine Media announced today that First Lady Michelle Obama, Lena Dunham, Gayle King and Julianne Moore will join other influential speakers at the American Magazine Media Conference (AMMC), being held at the Grand Hyatt in New York on February 1 and 2. This year’s conference is devoted to the theme “Next Up” and will address the most significant topics and viewpoints in today’s magazine media business.
Magazine Media Increased Total Audience by More than 110 Million Across Platforms in 2015
Today MPA — The Association of Magazine Media released The Magazine Media 360° Brand Audience Report for December 2015 and full-year 2015, showing that magazine media brands continue to deliver meaningful growth across platforms and formats. The report reveals that magazine media increased total audience by more than 110 million across platforms in 2015, bringing the average audience for magazine brands to almost 1.7 billion in 2015, a 7.1% increase year-over-year. Audiences continue to rapidly increase their consumption of magazine media content on mobile devices, and, in aggregate, the industry added nearly 147 million new viewers in 2015, a 53.1% increase over 2014. The mobile trend was prevalent for the vast majority of brands: 113 out of the 140 magazine media brands in the report, or 80%, had increased mobile unique visitors year-over-year. Video audiences added over 5 million additional viewers in 2015, a 13.8% increase over 2014. Both print+digital and web (desktop/laptop) maintained relatively steady audience sizes.
Meredith Print Revs Soar, Digital Ads Hit Record High
Both print and digital advertising revenues each increased more than 15%. Digital advertising revenues hit a record high, and accounted for 33% of total National Media Group advertising revenues.
Conde Nast's Pat Connolly Reacts to FTC Guidance on Native
According to Pat Connolly, SVP, head of strategy for 23 Stories, Condé Nast’s native advertising/brand content studio: "It’s valuable to us in the sense that the FTC now has language for native. …It’s in line with a lot of the practices we currently deploy today. We were happy to see the additional language for purposes of clarity and consistency."
The Economist Is Publishing on Messaging App Line
The Economist is adding another platform to its social channel distribution: it has begun rolling out stories to Japanese messaging app Line.
Elle U.S. Bets on Bug-Eating at Impact Awards
A panel of judges led by editor in chief Robbie Myers listened to four entrepreneurs give a “Shark Tank”-style presentation for the chance to win the Elle Impact Award. Elle, along with investment firm Le Comptoir de l’Innovation and social enterprise company Calso, developed the award, which aims to help grow a female entrepreneur’s business.
Recap of Recent People Moves in Magazine Media
Meredith Corp. announced new editorial leadership for the Martha Stewart media properties; Condé Nast has named a new director, editorial operations for Glamour, and named an executive editor for Architectural Digest; National Geographic Travel has a new editor in chief; Time Inc. announced a senior VP, strategy and business development and named a VP, marketing of Time Inc.’s MNI Targeted Media Inc., among other annoucements promotions and hires.
Q&A with People StyleWatch's Erin Sumwalt
"As Fashion Director, I am responsible for overseeing the fashion coverage in the magazine. At the beginning of each season my team and I attend the fashion shows and decide which trends our readers will respond to and want to wear. We develop story ideas related to these trends and together we choose the clothing and accessories that make it onto the pages of StyleWatch," Erin Sumwalt, Fashion Director at StyleWatch.
Redbook, Maya Angelou and Nina Simone
The title of this Oscar-nominated feature documentary came from a November 1970 women's magazine.
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Apple Brings Subscription Content to News App
The new service appears to be intended to give Apple News a competitive advantage over rivals like Facebook Instant Articles as they woo publishers, which stand to benefit from access to the tech platforms’ huge potential audiences.
Today's Magazine Media Spotlight: Vogue
Oscar-winning documentarian Laura Poitras is emerging carefully into the spotlight... and Vogue's Sara Corbett meets the filmmaker to conduct an in-depth interview to discuss her life's work so far and the perspectives she has brought to the screen concerning often ignored post 9/11 developments outside the United States.
Confessions of Online Publisher Ad Ops: "Salespeople Just Want to Make Their Commission"
The Wall Street Journal Restructures Newsroom for the "Digital Age"
Data: a Publisher's Best Pitch to Advertisers
CQ Roll Call’s News Head on Covering Congress, Iowa’s Unreliability and Trump
Rolling Stone Launches First Podcast
Sign up today for next week’s American Magazine Media Conference at the Grand Hyatt New York. You’ll hear MORE editor in chief Lesley Jane Seymour interview First Lady Michelle Obama. Plus People’s Jess Cagle, Esquire’s David Granger, ESSENCE’s Vanessa De Luca and The Hollywood Reporter’s Janice Min talk about the future of celebrity journalism. Register and see the complete agenda here: ( )
Experts, authorities, practitioners and strategists will headline conversations and keynotes on innovators and innovation offering up ideas and inspiration to grow your brand and your business. Thank you to our partners for their sponsorship support of AMMC 2016: The Alliance for Audited Media; AmDocs; Chartbeat; GfK MRI; HiFi; Kantar Media; KeyWee; MediaRadar; ONEcount; OneVision; PIB; Port Hawkesbury Paper; Publishers Press; RR Donnelley; ShopAdvisor; SocialFlow; and Vindicia. —For a sponsorship overview contact Alison Heisler for details on all sponsorship levels: or 212-872-3740.
The ASME Best Cover Contest gallery is now posted on Readers’ Choice voting begins January 5. Tell your readers to vote.
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
"Oscar-winning documentarian Laura Poitras is emerging carefully into the spotlight"... and Vogue's Sara Corbett meets the filmmaker to conduct an in-depth interview to discuss her life's work so far and the perspectives she has brought to the screen concerning often ignored post 9/11 developments outside the United States.