Wednesday, January 27, 2016
Maybe We Should Rephrase the Question on Newsstand - “What is working?”
"There are publishers who are innovating and seeking out new markets. Some are in non-traditional markets, others within the tried and true. Who are they and what are they doing? Is it niche specific? Title specific? Can we turn this around?"
The Atlantic's Print and Digital Audiences Are Growing -Its Value Isn't Tied Up in One Single Product
Over the past few years, The Atlantic has had a policy - whether tacit or overt - of diversification of their publishing and revenue operations, based on anticipating where disruption was most likely to come.
More on Southern Living's 50th Birthday — A Lot to Celebrate
Its anniversary issue is over 250 pages, larger than its ever been in the month of February: A big share of the pagination was advertising. It has also launched a digital home for the anniversary, and developed a branded hashtag (#SL50) for it's digital audience. The brand is also taking to the road inside and outside the South with multiple events across the country, starting in New York.
Joanna Coles Joins Board of Snapchat
Coles has also been in talks to develop a magazine with Airbnb, and she is in the process of developing a TV show with NBC based on the “real life” of an editor and her colleagues at Cosmopolitan magazine.
Glamour Adds John Dioso as Executive Director of Editorial Operations
Dioso, who will start his job on Feb. 16, will manage all editorial operations for the title, including staff and resource planning, as well as supervision of franchise and new initiatives ranging from conferences to digital partnerships.
George Stone Named Editor of National Geographic Travel
“George’s passion about the power of travel to transform lives and connect cultures is evident in his work as a writer and editor for Traveler for nearly two decades,” said Partners’ editorial director and National Geographic editor in chief Susan Goldberg, in an announcement.
Q&A with Forbes CRO Mark Howard on the "Ad-Light" Model
Ad block users will be asked to opt-in to a specially-constructed “ad-light” version of Forbes digital properties, with certain types of ads – including interstitial, auto-play and in-line video ads – removed to enhance the reader experience.
What Happened to The New Yorker's Jane Mayer When She Wrote About the Koch Brothers
Ms. Mayer had published a major story in the magazine that August 2010 about the brothers David and Charles Koch, and their role in cultivating the power of the Tea Party movement in 2010. Ms. Mayer began to take rumors of "investigation" seriously when she heard from her New Yorker editor that she was going to be accused — falsely — of plagiarism, stealing the work of other writers.
Paper Supplier Verso Files for Chapter 11 Bankruptcy to Eliminate $2.4B in Debt
Are Deceptive Native Ads the New Porn?
Embattled Gawker Loses Top Advertising Executive
Meet "The Tenth," a Slick New Magazine for Queer Black Men
Wigwag: The Magazine That Lex Built
Naomi Zeichner on The Fader’s Digital Success in 2015, and What’s Next for the Brand
Nautilus Partners with MIT Press to Co-Publish Print Edition: Bimonthly Science Magazine Looks to Expand Circulation, Sales and Marketing
RNC Rescinds National Review’s Debate Invite
Experts, authorities, practitioners and strategists will headline conversations and keynotes on innovators and innovation offering up ideas and inspiration to grow your brand and your business. Thank you to our partners for their sponsorship support of AMMC 2016: The Alliance for Audited Media; AmDocs; Chartbeat; GfK MRI; HiFi; Kantar Media; KeyWee; MediaRadar; ONEcount; OneVision; PIB; Port Hawkesbury Paper; Publishers Press; RR Donnelley; ShopAdvisor; SocialFlow; and Vindicia. —For a sponsorship overview contact Alison Heisler for details on all sponsorship levels: email@example.com or 212-872-3740.
The ASME Best Cover Contest gallery is now posted on texture.com. Readers’ Choice voting begins January 5. Tell your readers to vote.
Game & Fish's Eric Conn grabbed an exclusive interview with Jase Robertson—son of Phil and brother to Duck Commander boss Willie—who does everything from working in the duck call shop to sinking his dad’s boat in the river. He offered his two cents about life outside the show, his crazy family, and his gut-bustingly funny uncle, Si.