Thursday, January 21, 2016
5 Minutes with Joe Ripp, Time Inc. CEO & 2016 American Magazine Media Conference Chair
BoSacks interviews Time Inc. CEO Joe Ripp about his new role as the chair of the American Magazine Media Conference, which the MPA will host in Manhattan on February 1st and 2nd. Ripp discusses why events like the AMMC are important for the health of the magazine industry and previews some of the conference sessions he’s most excited for.
Time Inc. Unveils Programmatic Political Ad Platform CampaignFocus
The publisher of Time and Sports Illustrated will partner with Audience Partners on the solution which looks to connect Time readers with with the political campaigns and causes.
Newsweek Claims First Profitable Quarter in Europe
IBT Media today said that this past quarter marked the first profitable period for Newsweek magazine across EMEA. The publisher said ad revenues were up 327 percent year-on-year, with overall revenue up 90 percent.
LinkedIn Is Once Again Driving Big Traffic to Publishers like Forbes
At Forbes, traffic from LinkedIn increased 127 percent from July to December last year (it wouldn’t share exact numbers). Forbes has found an effective formula on the platform, where it posts around 12 stories and quotes each day and has 1.2 million followers.
Food Porn Is the New Click Bait for Audience-Hungry Publishers
The rise of Facebook video has led not only to a video hiring frenzy by publishers, but a veritable feast of food content.
Grace Coddington, to Step Down at Vogue
Codington will, said a spokeswoman for Condé Nast, which owns the magazine, become “creative editor at large,” doing “several” articles a year for the glossy and exploring outside opportunities.
Masthead Changes at W Magazine
Edward Enninful, who joined W in 2011, has been promoted from fashion and style director to creative fashion director. Nora Milch, accessories editor, has also been promoted and will oversee the accessories markets, reporting to Rickie De Sole.
National Geographic Names Marketing/Brand Chief and Senior VP of Global Media
National Geographic Partners brought in two big guns to fill out their team today. The company said it has Appointed Claudia Malley,Chief Marketing and Brand Officer and John Campbell, Senior Vice President Global Media.
USPS Backing Down on Saturday Mail Delivery
Postal officials are ready to raise the white flag in their six-year battle to end Saturday delivery of letters and flat mail.
Penthouse Denies Reports Print Magazine Is Shutting Down
Exempt Announces Print Frequency Increase
The "King of Clickbait" on Going Viral, Why Old Media Stumbles
Democratization of Media Consumption Is Good for Marketing
130 Years of Coke Taglines