Wednesday, January 20, 2016
Q&A with AARP's Bob Love
“I believe it’s (print) far from dead. There are people who think that we’re in the buggy-whip business, but when you deliver 1.3 million new readers to your publication in the last year, I would say that’s not quite true.” Bob Love, editor in chief, AARP.
Q&A with AMI's Brian Kroski
"From the National Enquirer’s investigative journalism, to Star and OK!’s celebrity coverage, to AMI's fitness sites’ health & lifestyle content, we are creating compelling content daily that our readers want to read, watch, like, and share." Brian Kroski, AMI Chief Digital Officer.
Condé Nast Plans to Revamp Its Video Hub
The Scene, one of the more high-profile moves to come out of CNE, features videos from various Condé Nast brands, including Glamour and GQ, as well as some originals and clips from partners like the Onion.
Meredith Digital Partnering with Nielsen to Measure Native Digital Advertising Effectiveness
Powered by one of Nielsen’s best in class analytic offerings, Allrecipes is now able to measure total Return on Advertising Spend (ROAS) for Digital Shopper Marketing campaigns.
StyleWatch Names First Accessories Director
Time Inc. has named Lynette Pone McIntyre StyleWatch’s first ever accessories director. Pone McIntyre comes to the magazine from Lucky, where she most recently served as fashion market director.
MRC Accredits comScore's Media Metrix, a First for a Content Audience Measurement Service
“We are delighted to receive this validation of our commitment to transparency, disclosure and methodological rigor,” said Josh Chasin, comScore chief research officer.
Digital Magazine Startup Magzter Puts the Focus on Individual Articles
The new feature is available to anyone with a subscription to Magzter Gold, the company’s Netflix-style service with all-you-can-read access to its library of magazines.
From a continuously updated collection of reactions from around the sports world, to a slideshow on his career, as well as an exclusive story with legendary coach Jack Daniels, Runner's World's recent coverage shows how only magazine media puts audiences in touch with their interests and passions.