Tuesday, December 22, 2015
The Magazine Media Industry Report Crowns the Winners for the Year
Steigrad writes: "According to The Association of Magazine Media, which culled a year’s worth of data from its Magazine Media 360° Brand Audience Report, the magazines that grew the most had improved on their mobile and video impressions."
Condé Nast's GQ Ups Its Influencer Marketing Game
GQ will create videos starring “influencers” — stylish men who have sizable social media followings — into which brands can embed their message.
Jeff Tkach Heading Back to Rodale
Rodale Inc. has announced that Jeff Tkach will return to the company in January 2016 as VP, managing director for Rodale’s Organic Life.
AMI, Weinstein Co. Team for Cross-Platform Shows
American Media, which publishes magazines such as OK!, National Enquirer, Men’s Fitness, is teaming with the Weinstein Company to develop original TV, film and digital efforts.
Forbes Starts Blocking Ad-Block Users
The escalating battle between ad-dependent publishers and ad blocking has a new front: Forbes. The publisher last week started blocking access to the site to some users of ad-blocking software.
IBT Media Brings on Social Media Chief Just in Time for the Holidays
The company announced that it added Arbell Noach who will serve in the newly created role of VP, Director of Social Media: She is now in charge of all IBT's social media platforms/audiences which at the time of this posting totals 5,732,958 across all brands.
Janice Min Reassures THR, Billboard Staff After Ownership Change
Janice Min, co-president and chief creative officer of The Hollywood Reporter and Billboard, is telling the staffs of those publications not to worry, after news of an ownership restructuring emerged last week.
Net-a-Porter’s Unexpected King of Beauty
At the fashion website Net-a-Porter, what began as a small selection of items from 11 beauty lines has, rather predictably, grown exponentially over a couple years to include 180 brands.