Thursday, December 3, 2015
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Magazines Push Back on “Big Candy” in Checkout Lines: Fighting Back with Facts
IPDA's Jerry Lynch writes: "The reality — as documented by the Willard Bishop Total Solutions SuperStudy of June 2015, as well as other retail research — is that the magazine category continues to outperform candy (and other categories) at checkout in terms of profitability."
Bauer's Simple Grace Is Mr. Magazine’s™ Launch of the Year, Rodale's Organic Life Is the Re-Launch of the Year
Simple Grace magazine is a groundbreaker—a faith-based magazine from a secular publisher who saw an opportunity in the marketplace. It’s an “Audience First” approach to publishing, an approach that Bauer has mastered with all their publications. However, this time, with a completely new concept.
TIME Publishes 2 Star Wars Covers
Other titles that have featured "Star Wars: The Force Awakens" on their covers include CNet, WIRED, Vanity Fair, Fortune, and Rolling Stone.
Sports Illustrated Play Continues to Expand with US Lacrosse Partnership
Sports Illustrated Play, a new Time Inc. business devoted to youth and amateur sports, announced Tuesday a new partnership with US Lacrosse, the national governing body of men’s and women’s lacrosse.
One of Her Daughters Finally Made Kris Jenner Squirm with an Interview Cover
Kylie Jenner left tongues wagging after she bared her booty in a sexy spread for Interview magazine, but her mom, Kris Jenner, wishes she took a conservative approach.
How Mother Earth News Is Using Analytics to Drive Content
Today, Mother Earth News‘s site makes money in three ways: by selling space on its vast site through Google Adwords (and, to a lesser degree, individually negotiated ads); subscription sales for its print magazine; and newsletter signups (it sells advertising space in its emails.)
Condé Nast Traveler Nabs Another New York Times Sales Executive
Amanda Smith will report to Brendan Monaghan, the newly minted publisher and chief revenue officer of the glossy when she starts her new job on Dec. 14.
George Clinton, Judith Hill Make Ebony Magazine Gala Musical
More on SagaCity Media Moves East, Acquires Gulfshore Media's Sarasota-Based Magazines
The New Criterion Editor: "Print Is Forever"
Der Spiegel Publisher to Cut 20% of Staff and Launch Paywall
Google Launches Feature to Prevent Ad Fraud
The Ellie Awards 2016 Call for Entries is now posted at ellieawards.org. Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
In the Atlantic: Coworkers say Syed Rizwan Farook and his wife, Tashfeen Malik, were living the American dream. Police say the couple killed 14 people in Wednesday’s shooting.