The Association of Magazine Media

Tuesday, November 17, 2015

Time Inc. Hires Christine Wu for Strategic Solutions Role
Wu, a former Sony executive, will oversee corporate advertising strategy, sales development and business-to-business marketing.
Lexie Sachs: A Sentry for the Good Housekeeping Seal
We make sure a product meets certain standards and does what it claims. In the process, companies get a chance to fix any misleading claims.
RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year
In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released today by Hotwire PR.
Bombora and Adobe Announce Partnership
B2B demographic and intent data provider Bombora announced today the launch of what it says is the first B2B Intent Data offering within Adobe Audience Manager.
Postal Service Debuts Digital Mail in New York
Residents and businesses in several New York ZIP Codes are being introduced to the Informed Delivery app which—every day at 8 a.m.—emails them pictures of the fronts of envelope mail being delivered to them later in the day.
The Future is Now: MPA's Mobile Matters Conference
The day was full of industry professionals sharing insights on the power of content on mobile platforms and how it can be optimized for publishing and advertising opportunities.
Ad Spend Drove 16% ($5.8 Trillion) Of Total U.S. Sales Activity In 2014
Companies Target Journalists With Ads on Facebook
Not Into The Hearts? Twitter Appears To Be Testing Multi-Emoji Reactions
Millennials Paying For Access To News
Register today for the MPA Biennial Research Symposium on Dec. 3, featuring groundbreaking research from the recent Print and Digital Research Forum (PDRF) in London. Complimentary for MPA/ASME members. Hearst Tower, NYC. Dec. 3.
"What Can Neuroscience Tell Us About Why Print Magazine Advertising Works" explains how consumers' brains respond differently to print and digital environments. Hosted by Scott McDonald, Ph.D., President NOMOS Research. Tuesday, December 8, 2015 - 12:00PM-1:00PM ET
The Ellie Awards 2016 Call for Entries is now posted at ellieawards.org. Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
December 03, 2015
Hearst Tower
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at aheisler@magazine.org or 212.872.3740.

In Atlanta Magazine: No kid dreams of waiting tables when he grows up. At least, that’s what we learned from five of our city’s veteran servers, who’ve each spent 20 to 45 years taking orders, filling glasses, and brushing crumbs from tables. So what makes someone stick with this job for their entire life?