The Association of Magazine Media

Thursday October 29, 2015

September 2015's Magazine Media 360° Audience Data: Up 3.4%!
The YTD average posted even bigger gains for magazine media. Average Magazine Media 360° audience from January to September increased 9.3% over the same period last year. Also -see where your brand placed in the September results! And don't forget the Magazine Media 360° Top Ten lists!
10 Key Learnings from the FIPP World Congress: From Longform to the Future of Print
Among those involved were representatives from Time Inc., Newsweek, The Atlantic, Immediate Media, The Huffington Post as well as key Canadian publishers. Here, Ashley Norris presents ten quick takeaways from the congress and its speakers.
Conde Nast's 23 Stories Creates Branded Content for Cadillac
The campaign created by Condé Nast for Cadillac involves content about Condé Nast itself: The video component includes short films telling the stories of Condé Nast editors who have pushed the boundaries of their medium at publications including Condé Nast Traveler, GQ and Vanity Fair.
Caitlyn Jenner to Be Honored by Glamour Magazine
Glamour editor in chief Cindi Leive told WWD that the choice didn’t seem “the least bit controversial,” but she did ackowledge that Jenner is “only six months into it.”
When It Comes to Digital Editions of Women’s Health, Rodale Does Right by Its U.S. Edition
Hebbard: "Originally released around the time of the launch of the Newsstand, the US edition app offers readers very readable, attractively designed digital editions whether the reader is using an iPad or iPhone."
Hearst’s Eliot Kaplan: "We Are the Go-To Company Right Now"
Before ascending to the role of Hearst’s top talent scout, Eliot toiled at magazines for two decades, during which he served as managing editor of GQ under Art Cooper, where he worked with the magazine’s venerable stable of writers including David Remnick, Walter Kirn and Jennet Conant.
People Moves in Magazine Media
Condé Nast, Meredith Corporation, Meredith Xcelerated Marketing, The Atlantic, Better Homes and Gardens, GQ, and Oxford American were among the establishments making important appointments and promotions this past week.
Bloomberg Showcases New Yorker Cartoon to Discourage Pointless Meetings
Bloomberg has installed a framed New Yorker cartoon in every conference room in its New York headquarters that reads: “I know we didn’t accomplish anything, but that’s what meetings are for.”
More from InStyle Awards 2015: Nicolas Ghesquière, Gwyneth Paltrow, Zoe Kravitz, Ansel Elgort
The awards ceremony featured high-profile presenters, Julia Roberts, Kate Hudson, Selena Gomez, Kim Kardashian and Michelle Williams were called in for duty.
New York Times Co. Reports $9 Million Profit in 3rd Quarter
"We Created this Madness:" Agencies Take Some Blame for Ad Blocking
Rousey Becomes First MMA Fighter to Land Ring Magazine Cover
Q&A with Jill Colella, Founder, Butternut Magazine
A Magazine of Hope and Possibility
Axel Springer Names Head of U.S. Portfolio
Why Barneys New York Is Acting Like a Publisher
How Data Can Transform Media Sales
MPA’s sold out Mobile Matters conference, features an all-star speaker lineup that includes Vice President and General Manager Kimberly Lau of The Atlantic. Lau joined The Atlantic in 2012 to oversee digital strategy and operations. During her tenure, traffic on has grown more than 108% and she’s overseen consolidation and strengthening of the brand’s technical platforms including embracing testing and optimization, mobile, video and a focus on ad viewability. Most recently, Lau lead the effort to test Facebook’s Instant Articles initiative and Apple’s News Application. Before joining The Atlantic, Lau was vice president of business development for Hearst Magazines Digital Media.
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
Flipboard Inc. debuted in 2010 with the kind of fanfare any startup would envy. The news-reading app piggybacked perfectly on the debut of Apple’s iPad tablet and Steve Jobs’s promise of a new era for digital media. Critics loved Flipboard’s magazine-like layout, created by one of the first software designers of the iPhone, and investors poured money into the company.