The Association of Magazine Media

Tuesday October 27, 2015

Time Inc. Acquires Websites Aimed at Women
Time Inc. has acquired two websites focused on women operated by Say Media Inc. and magazine editor Jane Pratt, according to people familiar with the situation: The Publisher aims to bolster digital reach with and
Meredith Corp. Partners with Operative Media to Differentiate Its Advertising
The alliance is a move to streamline an increasingly complex sales process and campaigns with multiple ad products, properties and devices, stated Meredith Digital's VP of ad platforms and operations Matt Minoff.
Serena Williams Guest Edits Wired
The new, special issue of Wired is guest-edited by Williams and takes on race, gender and equality in the digital age. Helping Williams are 10 “trailblazers,” who were picked by Williams and Wired.
Lena Dunham's Newsletter Lenny Gets a Site, Ads from Hearst
Hearst Will Syndicate Lenny's Content on Its Own Sites: The magazine giant has signed an exclusive deal with Ms. Dunham and Ms. Konner to handle ad sales for Lenny. But the deal goes beyond advertising as it extends Lenny's footprint beyond the email newsletter and expands Hearst's profile among twenty- and thirty-somethings.
Publishers Like Condé Nast’s Brides and The Knot, "Tie the Knot" Between Content and Commerce
On the Web, bridal publishers don’t want to just provide inspiration to brides — they want a bigger slice of the wedding market as well.
Behind InStyle's Splashy New Red Carpet Awards
The celebrity-driven glossy is getting into the awards game with a new franchise trumpeting what it says it knows best: the red carpet.
Q&A with W Magazine's Stefano Tonchi, Editor-In-Chief and Lucy Kriz, Publisher and Chief Revenue Officer
“I think that you can really have a lot of things on your desktop or on your mobile phone, in the sense that you collect movies, TV shows, music and images, but the type of collectability that we’re talking about is very different. A magazine is something that lives as a whole and not just as one story. A magazine is about the conceptualization of each image and the way each story relates to the other. It’s a living package, a living organism and it’s not just something that can be taken apart.” Stefano Tonchi.
Q&A with The Economist's Robin Raven: "Freemium Is the Only Way to Go."
The Economist's apps are some of the brand's most promising new ventures. Since its launch in November of last year, its Espresso app has been downloaded around 860,000 times.
GfK MRI’s Kevin King to Speak on Mobile Metrics Panels at MPA in NYC, and Mediapost's Conference in Chicago
With content publishers and advertisers alike making mobile platforms a top priority, GfK MRI’s Kevin King (SVP, Mobile Measurement and Trends) is participating in two upcoming conference sessions aimed at clarifying the issues in mobile targeting and metrics.
Australia Shakes Things Up with Second Gender-Bending Magazine Cover
Former Time Inc. Executive Martha Nelson Named New Head of Yahoo Media
Eliza Borné Named Editor of Oxford American
Tavi Gevinson’s Dream Lunch Date
The T Magazine Fun Continues for Miranda July’s Uber Driver
As Data Grows More Valuable, Marketers Seek New Ways to Secure It
For Advertisers, the Race to the Bottom Has No Winners
Venezuela Sues U.S. Website for Publishing (Real) Exchange Rate
Register today for a full-day conference featuring magazine media and technology innovators who are working to harness the promise of the mobile platform– including Christian Baesler, President, Bauer Xcel Media. Hearst Tower Auditorium, NYC. Learn more and register today.
The MPA Table@ Digital Dinner Series provides a forum for magazine media thought leaders to convene and share their challenges, solutions and successes via dynamic and interactive conversation. Pulse Restaurant 45 Rockerfeller Plaza, 3rd Floor NYC.
MPA’s sold out Mobile Matters conference, features an all-star speaker lineup that includes Vice President and General Manager Kimberly Lau of The Atlantic. Lau joined The Atlantic in 2012 to oversee digital strategy and operations. During her tenure, traffic on has grown more than 108% and she’s overseen consolidation and strengthening of the brand’s technical platforms including embracing testing and optimization, mobile, video and a focus on ad viewability. Most recently, Lau lead the effort to test Facebook’s Instant Articles initiative and Apple’s News Application. Before joining The Atlantic, Lau was vice president of business development for Hearst Magazines Digital Media.
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
ELLE shows you what it takes to be "GUEST IN SHOW." As wonderful as attending a winter wedding can be, figuring out exactly what to wear is tricky. Finding an outfit that is dress-code appropriate and will keep you warm? Well, that's enough to drive any guest insane. My tips: Stash light-weight dresses for options in heavier fabrics, those with longer sleeves, or ones that can easily be layered with tights, long-sleeve shirts, and jackets. Here, 50 options you'll want to wear while toasting the newlyweds.