The Association of Magazine Media

Friday October 23, 2015

MM360 SMR: National Geographic Leads Magazines in Social Media
When it comes to social media followings, one of the nation’s oldest periodicals is leading the way, according to the latest data from the MPA – The Association of Magazine Media, which recently released third-quarter stats for major magazines.
Shareablee Identifies the Top 10 Media Publishers for September 2015, Instagram Trumps Facebook for Engagement
In September, U.S. media publishers accounted for 1.4 billion total social actions (likes, comments, shares, retweets, favorites, dislikes), with 699 million from Instagram, 666 million actions from Facebook, 46 million from Twitter, and 13 million from YouTube (excluding views.)
Q&A with Travel + Leisure's Erika Owen
Travel + Leisure's audience engagement editor Erika Owen:" we engage all of our platforms in entirely different ways. We don’t use Instagram in what would be considered a conventional method: 90 percent of what we promote is not T+L content, the remaining 10 percent may be ad sponsorships or a photo from our team of editors."
Hearst Magazine International's Lee Wilkinson on Transforming Brands for Mobile Success
...Many publishers are belated realizing that the next billion or so people joining the online ecosystem will do so entirely on mobile devices. For publishers, that raises questions of how they reach an audience who are consuming their content differently, increasingly on third-party platforms, and at schedules alien to the traditional print model.
InStyle's Ali Pew on What to Do If You're Too Old for an Internship in Fashion
"Freelance work is a great way to get your foot in the door—at any age or point in your career. Designers, brands and media properties are constantly looking for freelance help, even if it's just for a few months while someone is on maternity leave or to help on a project," said Ali Pew.
Woman's Day Magazine's Taryn Mohrman on the TODAY Show
Taryn Mohrman of Woman's Day magazine is in the TODAY studio with some craft-y ideas to perk up your Halloween pumpkins, including jack-o'-lanterns with spray-painted penne pasta for teeth, Day of the Dead-inspired pumpkins decorated with glued-on candy, and pumpkins wrapped in twine to simulate spooky spider webs.
The Playboy Centerfold Lives on Outside the U.S.
After fielding questions from many readers, Playboy México put up a note on its website on Oct. 15 reassuring them that naked women will still be featured on its print edition. Playboy Argentina had posted a similar note on its Facebook page a couple of days earlier.
5 Sex-Positive Moments in Men's Magazine History
Kristen Sollee writes, "Is a sex-positive men's magazine an absurd oxymoron, or an actual possibility? While the answers to such questions aren't so cut and dry, there have been sex-positive moments in the history of men's magazines which are definitely worth noting."
Classic Hot Rods Join Street Rodder Magazine’s Road Tour at Battleship Iowa
The LA Roadsters hosted the Street Rodder Magazine Road Tour which was in town traveling to an NHRA reunion in Bakersfield.
Why Fader's 100th Issue Was Downloaded 1 Million Times in a Week
Rethinking Traditional Audience Measurement Through a Digital Framework
Kate Lanphear to Step Down As Maxim Editor
Cover Battle: Men’s Health or Variety
Austin Beutner Impresses at Columbia Journalism School Event
Lana Del Rey Covers Billboard
Vice to Launch TV Network
Music Quarterly Hopes to Channel the Spirit of "Studio Bums"
Media Trading Volume Expands, Reaches Highest September Yet
More from MPA: What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?
U.S. Online Ad Revenues Hit $27.5B in First Half of 2015
The Bandwidth Economy
Register today for a full-day conference featuring magazine media and technology innovators who are working to harness the promise of the mobile platform– including Christian Baesler, President, Bauer Xcel Media. Hearst Tower Auditorium, NYC. Learn more and register today.
The MPA Table@ Digital Dinner Series provides a forum for magazine media thought leaders to convene and share their challenges, solutions and successes via dynamic and interactive conversation. Pulse Restaurant 45 Rockerfeller Plaza, 3rd Floor NYC.
MPA’s sold out Mobile Matters conference, features an all-star speaker lineup that includes Vice President and General Manager Kimberly Lau of The Atlantic. Lau joined The Atlantic in 2012 to oversee digital strategy and operations. During her tenure, traffic on has grown more than 108% and she’s overseen consolidation and strengthening of the brand’s technical platforms including embracing testing and optimization, mobile, video and a focus on ad viewability. Most recently, Lau lead the effort to test Facebook’s Instant Articles initiative and Apple’s News Application. Before joining The Atlantic, Lau was vice president of business development for Hearst Magazines Digital Media.
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
In Redbook, "Kim made her first social media post since Lamar was found unconscious at a Nevada Brothel. Over a picture of her and Lamar celebrating at (what looks to be) Lamar and Khloe's wedding..."