The Association of Magazine Media

Tuesday October 20, 2015

Ebony Magazine's Cosby Show Cover Rattles Readers
Jenice Armstrong writes, "It's a powerful cover. But seeing it on Ebony, of all magazines, is just too much for some readers, who've been crying foul, saying it smears the entire cast of the show."
How The Economist Got Smart with Real-Time Data
"We needed to expand our audience and get more aggressive about getting more eyeballs, which meant that we needed key performance indicators to see how we were doing," recalls Stephane Pere, chief data officer at The Economist Group.
Elle Magazine‘s 22nd Women in Hollywood Celebration
Stars celebrate women in entertainment, call for equality: Mary J. Blige asked Ava DuVernay to be her friend. Lena Dunham compared Amy Schumer to Oprah. Meryl Streep told Carey Mulligan her voice sounds “like warm caramel poured over the English language.” And Salma Hayek gave everyone a painting of a butterfly.
W Magazine and Decoded Fashion Announce Fashion Futures Awards Nominees
The list of nominees across the 10 categories cover innovators in mobile, e-commerce, omnichannel, and data and analytics, including designers like Yigal Azrouël, established brands like Guess and start-ups like Adore Me.
Stefano Tonchi Discusses W’s November Cover with Jessica Chastain and W Art Issue with Drake
On newsstands October 27, The 38-year-old actress is nearly unrecognizable in the magazine, as she swaps her ginger locks and elegant outfits for an electric magenta hairdo, painted eyebrows, yellow lingerie and rosary-bead necklace and earrings.
Mark Zuckerberg Gives Anna Wintour Her First Hoodie
Spies said the Vogue editor-in-chief was invited to speak to staffers at Facebook’s Silicon Valley headquarters in a chat that covered topics including her controversial decision to put Kim Kardashian and Kanye West on her magazine’s cover last year.
The New Yorker Radio Hour Will Bring the Magazine’s Cultural Potpourri to Airwaves
The New Yorker on Monday formally unveiled plans for “The New Yorker Radio Hour,” a radio show and podcast co-produced by The New Yorker and WNYC Studios. It will debut Saturday as part of the New York public station’s weekend offerings and will air on other public radio stations.
Kargo CMO Terri Walter Talks Fraud, Creativity and Ad Blocking
Walter: "We believe it's time to put mobile front and center. When you look at the issues going on right now, there's significant efforts at ad blocking, there's high viewability discussions, and we're moving toward more programmatic buying."
In InStyle: Nina Dobrev Teases Next Project
Pop-Up Magazine Live Show Is "Ephemeral" Storytelling for Lovers of The Moth, Serial, The New Yorker
How Brands, Publishers Are Tailoring Their Ads for Snapchat Discover
Banjo, Nisen Leaving Quartz for Bloomberg
Gawker Media Ads Boss Andrew Gorenstein Is Out- A Hearst Veteran Comes in
Boston Magazine and Vanyaland Announce Partnership
As Marketers' Annual Meeting Aims to Inspire, Some Big Topics Are Left Aside
Amazon Fires Back at New York Times Expose
A Blistering Response from Amazon
Flipboard Enhances Ad Targeting
What It Means to be a Mobile Editor, As Told by Mobile Editors Themselves
Court: Baseball Magazine Vendor Can Sell Outside Cubs Stadium
The MPA Table@ Digital Dinner Series provides a forum for magazine media thought leaders to convene and share their challenges, solutions and successes via dynamic and interactive conversation. Pulse Restaurant 45 Rockerfeller Plaza, 3rd Floor NYC.
MPA’s sold out Mobile Matters conference, features an all-star speaker lineup that includes Vice President and General Manager Kimberly Lau of The Atlantic. Lau joined The Atlantic in 2012 to oversee digital strategy and operations. During her tenure, traffic on has grown more than 108% and she’s overseen consolidation and strengthening of the brand’s technical platforms including embracing testing and optimization, mobile, video and a focus on ad viewability. Most recently, Lau lead the effort to test Facebook’s Instant Articles initiative and Apple’s News Application. Before joining The Atlantic, Lau was vice president of business development for Hearst Magazines Digital Media.
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.

In Marie Claire: The 50 Most Influential Women in America