The Association of Magazine Media

Monday October 19, 2015

Time Inc Buys, —Will Merge into and attracted 11 million unique visitors in September, up from 721,000 in September 2013, according to measurement firm comScore Inc. The websites for People and Entertainment Weekly, by comparison, drew 32.7 million and 18.6 million unique visitors, respectively, in September.
Reviews of Science Titles at Newsstand: Scientific American, Popular Science, Discover Magazine, Popular Mechanics
Alfred E. Neuman, Mad magazine’s resident philosopher, once said, “One thing is sure about the speed of light. It gets here too early in the morning.” Want to dig a little deeper than that? Then read on.
Q&A with Esquire's David Granger
“I’ve been discouraged and disappointed when people expressed this idea that inevitably print was going to go away. And it’s not just because I believe that it’s the greatest medium ever created. I think that there is some appeal to it that is being demonstrated all over again. You see sales in books, in paper, are climbing while the digital experience in books is beginning to decline.” David Granger, editor in chief.
The Changing World Of Magazines & Magazine Media According To Chris Llewellyn, FIPP President and CEO
“They key thing for FIPP is we bring an industry together to work with each other. And that industry now is the old silo definition of breaking down. We’ve heard of silos within an organization breaking down, but it’s happening in associations. We are no longer defined by magazine; we’re defined by the content we create, how we create it and the audiences we reach. So, I think FIPP is about content reaching defined audiences.” Chris Llewellyn, FIPP.
Q&A with GQ's Howard Mittman
"I do think print will evolve and print will change and I believe the path that we’re on, expanding the size and the weight and increasing the experience for consumers as opposed to decreasing, which is what most of our competitors are doing, is the right path,” Howard Mittman, publisher, GQ.
Reddit's First Branded Videos Will Feature Google and Lean on Subredditors' Creative Input Campaign includes paid push on Upvoted
In May, Reddit opened its content studio, promising video would be a big part of the launch of its stand-alone news site, Upvoted. Now, Google is the first advertiser to launch a sponsored campaign—called "Formative"—which interestingly plays out across both Reddit and Upvoted. Agencies Essence and Acres are behind the campaign.
Elle Publishes 8 Covers for "Women in Hollywood" Issue
The issue honors women who—according to editor Robbie Myers—showcase “the many realities of what it means to be a woman right now.” —Like Ava DuVernay, Dakota Johnson, Carey Mulligan, Salma Hayek, Gena Rowlands, Amy Schumer, Alicia Vikander and Kate Winslet.
Ex-Journalist Repays Magazine for Phony Article
Stephen Glass, the disgraced former journalist caught fabricating stories, sent Harper’s Magazine a check last week for $10,000 as repayment for a discredited article he wrote for the publication in 1998.
Publishers Straddle the Apple-Google, App-Web Divide
Atavist, Little Star Journal, Bike Hugger, are moving beyond Google and Apple who they believe are aiming not “to support the endeavor of creative working people, but to get people addicted to their business models, their devices or interaction with a screen."
People Magazine Founding Editor Still Loves That Shirtless Telly Savalas Cover
Time Inc. Looking at Jane Pratt's XOJane Website
ReCap of Last Week's People Moves
Q&A with Gus Wenner
Virtual Reality: The Last Frontier in Native Advertising
Amazon Replies to Critical New York Times Story
Newspapers Face Up to the Ad Crunch in Print and Digital
Ad-Blocking Horse Leaves; IAB Closes Barn Door
Marketers Are Bullish on Pay-per-Click Channels
The MPA Table@ Digital Dinner Series provides a forum for magazine media thought leaders to convene and share their challenges, solutions and successes via dynamic and interactive conversation. Pulse Restaurant 45 Rockerfeller Plaza, 3rd Floor NYC.
MPA’s sold out Mobile Matters conference, features an all-star speaker lineup that includes Vice President and General Manager Kimberly Lau of The Atlantic. Lau joined The Atlantic in 2012 to oversee digital strategy and operations. During her tenure, traffic on has grown more than 108% and she’s overseen consolidation and strengthening of the brand’s technical platforms including embracing testing and optimization, mobile, video and a focus on ad viewability. Most recently, Lau lead the effort to test Facebook’s Instant Articles initiative and Apple’s News Application. Before joining The Atlantic, Lau was vice president of business development for Hearst Magazines Digital Media.
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.

In People Drew Barrymore talks about her husband Will Kopelman...