Thursday October 15, 2015
Magazine Industry Guarantees Ad Effectiveness: More on the Print Magazine Sales Guarantee
Major magazine publishers are mounting an ambitious industry-wide initiative to guarantee return on investment for print magazine advertising, with a promise of additional free advertising placements to make good any shortfalls. The new program, called the “Print Magazine Sales Guarantee,” was announced by the MPA – The Association of Magazine Media.
ASME Best Cover Contest 2016 Call for Entries
The 10th Anniversary ASME Best Cover Contest begins today. Winners will be announced at AMMC on February 2. To enter, visit asmebestcovercontest.org. The ASME Best Cover Contest 2016 is sponsored by Texture by Next Issue.
Magazine Giants Roll Out Texture
“We collectively worked together to really elevate the game of Next Issue, the company and product. Texture pivots to be not only what it was, which is a collection of high-quality content in the form of official magazines, but also has figured out the content in ways that consumers like to consume them,” says Lynne Biggar, Time Inc. Executive Vice President of Consumer Marketing + Revenue.
Key Insights into Great Branded Content from Forbes, The Economist, CNBC and Method
At ad:tech London, a panel of industry experts debated best practice for native advertising and what, if anything, could destroy its potential.
Good Housekeeping Celebrates 130th Birthday with Retro Looks that are Back in Fashion
Style Director Lori Bergamotto of Good Housekeeping magazine joins TODAY with a look at some retro fashion trends that have come roaring back for fall, including brooches, box bags, statement coats and bow ties.
Donald Sutherland’s Near-Death Experience in Smithsonian Journeys
Sutherland, arriving there in 1968 at a time when he was shooting Kelly’s Heroes, fully contracted pneumonia. He writes that it led to a frightening out-of-body experience...
Emilia Clarke Is Esquire's "Sexiest Woman Alive"
The 28-year-old Londoner, who plays menacing, white-haired Daenerys Targaryen, aka Khaleesi, aka Mother of Dragons on “Game of Thrones,” is Esquire’s Sexiest Woman Alive.
More on InStyle's Dive into Virtual Reality
Not surprisingly, this makes InStyle the first fashion media brand to create such an experience for a cover shoot. But this also makes it the first Time Inc. brand to offer consumers an experience with virtual reality technology.
Facetime: Award Parties, Magazine Celebrations and The New Yorker Festival Teen Vogue's Amy Astley, David Remnick and Others
Playboy's No-Nudity Revamp Could Mean More Ad Dollars and Higher-End Brands
Danielle Prescod, Accessories Editor at InStyle, Featured in Closet Section
Netflix Execs Tease Move into News Programming, Challenge to Vice
Publishers Are Finally Getting the Hang of Mobile Ads, Close the Gap with Desktop
IAB to Advertisers and Content Providers: "We Messed Up"
Hey, ANA: Monica's Coming for You and She Knows Who You Are, What You Spend
The Ellie Awards 2016 Call for Entries is now posted at ellieawards.org. Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
November 05, 2015
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at firstname.lastname@example.org or 212.872.3740.