The Association of Magazine Media

Wednesday October 14, 2015

Magazines Create Industry-Wide Guarantee of Print Ads' Results
The program, called the Print Magazine Sales Guarantee, was developed by the medium's chief trade group, MPA -- The Association of Magazine Media. Its members include Time Inc., Conde Nast, Meredith Corp., Hearst Magazines and many others.
Georgia-Pacific Taps Meredith for Massive Campaign With 1,400 Pieces of Content
The content includes infographics, articles, slideshows, video and much more on Meredith Digital's network of websites, sites owned by the Koch Industries' unit and social media. The deal will also encompass shopper-marketing programs and add a new packaged-goods player to Meredith clients that also include Kraft Heinz and Campbell Soup Co.
Conde Nast Buys Pitchfork, Indie-Minded Music Website
Deal gives Condé Nast an instant foothold in music content and access to a younger audience segment: Founded in 1996, Pitchfork has grown from its roots as a local guide to independent music to a site that now attracts more than five million unique monthly visitors, according to company numbers.
See the Peanuts Crew Get a Makeover
InStyle Fashion Director Melissa Rubini styled Lucy, Sally and Peppermint Patty in the runway latest for November issue.
Cosmopolitan Is Getting 3 Million Readers a Day on Snapchat Discover
Cosmo, which has been a Discover partner since the service launched in January, has seen traffic go from about 1.8 million a day to 3 million viewers since the summer, according to Kate Lewis, vp and editorial director of digital at Hearst Magazines, which owns Cosmo.
Rachael Ray's the 10th Anniversary of Her Magazine Brand Is Celebrated on TV
Celebrity chef and author Rachael Ray joins Morning Joe to discuss her 22nd book 'Everyone Is Italian on Sunday,' the 10th season of her hit show, her 10-year wedding anniversary, and the 10th anniversary of her magazine.
Illustrator Robert de Michiell Dies at 57
Content Budgets Rise As Measurement Advances
Five Predictions for the Future of Publishing
Columbia Journalism Review Goes Digital-First
More on Playboy Magazine No Longer NSFW in 2016
Axel Springer Tells Bild Readers to Turn Off Ad Blockers or Pay
The New York Times Builds Out Digital Rewrite Team
Up for Debate: Can Content Really Save Advertising?
Ad Blocking App Crystal's Creator: This Isn't Extortion
Dial in for a lunchtime webinar with Twitter’s Janice Morris. Find out how magazine media brands are using Twitter to build audience, raise awareness and drive significant engagement. Including best practices for video and visuals, decoding Twitter analytics, improving your discoverability and more. Thursday, Oct. 15, 12:15-1:00PM.
Register today for MPA’s digital conference featuring the magazine media and technology innovators who are working to harness the promise of mobile. New speakers include M. Scott Havens, SVP Digital, Time Inc. – and many more! Nov. 5, NYC.
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
The four American League teams remaining will have their postseason fates decided today in a pair of Games 5. Two of them, the Rangers and Royals, give the ball to exactly the pitcher they would want in that spot, the veteran ace they acquired three months ago for such big spots: Cole Hamels and Johnny Cueto, respectively. And then there are the Blue Jays and Astros, who will be handing the ball to underdogs: Marcus Stroman and Collin McHugh. It’s one of the many great treats postseason holds for us every year. The ball doesn’t always wind up in the best pitchers’ hands when a team most needs a victory. But Stroman, who goes at home against Texas, and McHugh, who'll take the mound in Kansas City, have been underestimated before.