The Association of Magazine Media

Thursday October 8, 2015

InStyle Taps Drew Barrymore for Virtual Reality Launch
Once InStyle editorial director Ariel Foxman completed a virtual reality walk-through of the Smithsonian Museum via Google Cardboard, a virtual reality viewer, he was hooked.
Esquire Expands Its Digital Push with New Podcast
Hearst Magazine's Esquire recently launched a bi-weekly podcast in partnership with public media company PRX, dedicated to dissecting timeless Esquire stories in a new medium, from print to podcast.
Women's Health Amy Keller Laird on the #PaidLeavePays Initiative with
"I do think it is important for everyone to be involved,"WH editor-in-chief Amy Keller Laird says. "It's essentially the proliferation of the human race, not to be super dramatic about it... It's not even a woman's issue. It's a humanity issue."
Q&A with Men's Health's Cory Rotkel: Digital Advertising —The Challenges Are Real, But Approachable
min discusses the digital advertising landscape with Men's Health national digital sales director, Cory Rotkel, to learn how he and his team are developing better products for partners, and addressing some of the very real challenges publishers face today.
How Dwell Is Utilizing Social Media to Grow Audience and Boost Its Brand
Q&A with Allie Weiss: While referral traffic is one of the more immediate benefits of social, Weiss’s also wants to utilize platforms like Facebook, Twitter, Pinterest, and Instagram to promote Dwell events and expand the brand’s presence beyond its website.
TIME Announces Several Promotions, Hires
TIME has made several (over 12) editorial moves and promotions: A new international editor, new foreign bureau chiefs, photo editors, art coordinators and more.
Newsweek Adds Two More
Newsweek has added two staffers in addition to the Kevin Dolak announcement yesterday: A technology reporter and a production manager whose work has been seen in People, Smart Money and Shape.
TV Guide Sold to NTVB
NTVB Media, publisher of TV Weekly, announced it has struck a deal with OpenGate Capital to acquire TV Guide Magazine and
Grading Upvoted, Reddit’s Big Media Push
Ricardo Bilton writes: "Reddit, which has launched its own podcast and a handful of apps, is making a long overdue play to be a media company, not just community and content source for other publishers."
A Brief History of the End of the Comments
For years, comment boxes have been a staple of the online experience from The New York Times to Fox News to The Economist. But as online audiences have grown, the pain of moderating conversations on the web has grown, too.
After 124 Years, Scholastic Opts for "Teacher"
This particular magazine started out in 1891 with the name Normal Instructor. But as of the Fall 2015 issue, the fifth name change makes it Scholastic Teacher.
4 Telltale Signs You’re Too Print-Centric
Gawker Gets One-Third of Its Revenue from Native and E-Commerce
New York Times Aims to Double Digital Revenue by 2020
Nicki Minaj Covers NY Times Magazine
Tim Alberta to National Review
Get AMP’d: Here’s What Publishers Need to Know About Google’s New Plan to Speed up Your Website
Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics
Publishers Need Better Ad Tech to Compete with Google, Facebook
Blocking The Blockers - Are Publishers Preparing to Call Time on Digital Shoplifters?
What Advertisers Are Getting Wrong About Programmatic
Have your digital editions lost their edge? Are you ready to explore an entirely new approach to your app strategy (but don’t know where to start)? Join Adobe for a deep-dive breakfast workshop and hear firsthand about a dynamic app that delivers an always-on connection with readers and is designed to leverage vast amounts of existing content. Complimentary for MPA/ASME magazine media members. Learn more and register today. NYC.
Dial in for a lunchtime webinar with Twitter’s Janice Morris. Find out how magazine media brands are using Twitter to build audience, raise awareness and drive significant engagement. Including best practices for video and visuals, decoding Twitter analytics, improving your discoverability and more. Thursday, Oct. 15, 12:15-1:00PM.
Register today for MPA’s digital conference featuring the magazine media and technology innovators who are working to harness the promise of mobile. New speakers include M. Scott Havens, SVP Digital, Time Inc. – and many more! Nov. 5, NYC.
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
November 05, 2015
The law is changing as fast as your job description. Are you keeping up?
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.

In Fortune: Vice’s Motherboard site just joined a growing number of outlets who say comments aren’t worth the effort, but they could be making a big mistake...