The Association of Magazine Media

Friday October 2, 2015

Magazine Media People Moves This week
This Week new hires were announced at Hearst Magazines International, Conde Nast Traveler, Flying, Time Out, High Times, FastCompany, and more.
More on Meredith's New Newsstand-only Title, Beekman 1802 Almanac
It will have a 200,000 circ: The publisher is partnering with Beekman 1802, a bucolic lifestyle operation that includes e-commerce, physical retail, “The Fabulous Beekman Boys” TV show and now a new magazine called the Beekman 1802 Almanac.
Publishers Like Condé Nast Step up Their Ad-Targeting Game to Compete with Facebook and Google
“There are certain advantages that legacy media companies have especially because of our subscriber files, tens and tens of millions of them,” said Edward Menicheschi, CMO and president at Condé Nast. “We’re in their homes; we know them.”
InStyle's October Issue Features Elizabeth Hurley's Work on Breast Cancer Awareness
Busy actress and model Elizabeth Hurley talks to KLG and Hoda about the return of her show "The Royals" to E! and her work on breast cancer awareness.
September Was Very Good to Quartz and The Atlantic
Via internal memo and press release respectively, Quartz and The Atlantic are heralding record-setting Web traffic totals for the month just ended.
The Ellie Awards 2016 Call for Entries Is Now Posted at
The Ellie Awards 2016 Call for Entries is now posted at Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.
Download the Latest Magazine Media 360° Brand Audience Report with August 2015 Data!
The average industry growth is 4.2% for the month year over year. This month, the Women’s Fashion category showed the biggest gain with total audience growth of 18.6% -- more than quadruple the industry average. The increase was driven by an 85% increase in mobile web audience and a 113% increase in web (desktop/laptop.)
Advertsing Week 2015 Coverage from Ad Age
Blocking Ads Can Add Up to Real Money for Users on Mobile — and Real Losses for Publishers
When Custom Publishing Is Not Custom Publishing
What Does ComScore-Rentrak Deal Mean to Marketers? Maybe Nothing Revolutionary
Bloomberg's Justin Smith Isn't All-In on Platforms
"Why Fight It?" —One Tech Publication Is Letting Readers Remove Ads
How The Onion Holds the Audience's Attention in a Multiscreen World
High Times Magazine Names David Kohl As Chief Executive
Commentary: "(Book) Publishers Initiate Predatory Pricing on E-Books to Destroy the Market"
"Vultures or Reporters?" After Shooting, Witnesses Hit with Media Requests
How Millennials Killed the Focus Group
People Still Trust Advertising: And Millennials Put the Greatest Trust in Advertising
Can the Ad Industry Beat the Black Market in Ad Fraud?
Jobs Report Is Lackluster, Raising Concern on Economy’s Course
Join magazine media executives from the areas of ad sales/business development, consumer marketing/audience development, content creation to learn, share and envision the future. Presented by MPA and hosted by qbeats. Seating limited - contact MPA for details.
Join MPA for a two-part webinar series featuring Janice Morris, Entertainment and Lifestyle News, Twitter (Oct. 15), and Robert Macdonald, Media Partnerships, Pinterest (Oct. 22). Sessions will include best practices, case studies and more. Complimentary for MPA/ASME members. See details and register today.
Register today for MPA’s digital conference featuring the magazine media and technology innovators who are working to harness the promise of mobile. New speakers include M. Scott Havens, SVP Digital, Time Inc. – and many more! Nov. 5, NYC.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
Fortune reports: "There have also been reports that Twitter is working on ways to help media outlets and publishers publish their content directly on the service, as an attempt to compete with Facebook’s “Instant Articles” feature. Some believe that might open the door to allowing users to host longer-form content on Twitter, with excerpts of that content appearing in a “card” or expanded tweet, just as videos or quoted tweets do."