The Association of Magazine Media

Tuesday September 29, 2015

Download the Latest Magazine Media 360° Brand Audience Report with August 2015 Data!
The average industry growth is 4.2% for the month year over year. This month, the Women’s Fashion category showed the biggest gain with total audience growth of 18.6% -- more than quadruple the industry average. The increase was driven by an 85% increase in mobile web audience and a 113% increase in web (desktop/laptop.)
Reader's Digest Association Is Now Trusted Media Brands, Inc.
Today there are 52 websites at the company, which says unique monthly visits have grown 70% over the past 24 months. Mobile uniques are also up 186%, according to the company. Its properties as a whole draw 53 million uniques, have 40 million social media fans and 40 million print readers, according to the company. In addition, there's little overlap -- around 3% or 4% -- between print and online readers, the company says.
Viva the Printer! Why Traditional Publishing Isn’t Going Anywhere
When the digital revolution first began making waves across the globe, the phrase "print is dead" swept through the industry like a death sentence: The argument that print is no more is losing ground as a resurgence is seen across the industry thanks to shifting strategies and clever adaptations.
Advertisers Give Top Marks to Google, Food Network, Travel + Leisure and Univision
Surveying some 400 media brands, advertisers give top marks to some major names in print like Food Network Magazine, Travel + Leisure, People and Conde Nast Traveler. The findings were based on the opinions of thousands of advertiser executives.
Vanity Fair Launches Oscars Podcast
Little Gold Men is hosted by VF digital director Mike Hogan; VF Hollywood editor Katey Rich and VF Hollywood columnist Richard Lawson.
Q&As with Women’s Health's Amy Keller Laird
Women’s Health Editor in Chief, Amy Keller Laird, interviewed and profiled on The Coveteur and on Huffington Post Live for the magazine’s #PaidLeavePays initiative.
Q&A with Forbes' Lewis D’Vorkin
D’Vorkin: "BrandVoice will continue to evolve, on and in Forbes magazine. Look for new digital pages that more seamlessly combine editorial and BrandVoice, always fully transparent and clearly labeled."
InStyle's Danielle Prescod joins Caitlyn on This Week in Style
Women’s Health VP/Publisher Laura Frerer-Schmidt’s “Well-thy House” Featured on Yahoo!
Les Echos, Le Figaro Set New Magazines
Vice Partners with Center for Employment Opportunities
Axel Springer Buys Business Insider for $343 Million
Google Selling Invalid Traffic
Yahoo’s Marrisa Mayer: "Ads Make Content Better"
Full Transparency in Adland? Not Likely
Advertising Week Doubles As Recruitment Drive for Agencies
Join magazine media executives from the areas of ad sales/business development, consumer marketing/audience development, content creation to learn, share and envision the future. Presented by MPA and hosted by qbeats. Seating limited - contact MPA for details.
Join MPA for a two-part webinar series featuring Janice Morris, Entertainment and Lifestyle News, Twitter (Oct. 15), and Robert Macdonald, Media Partnerships, Pinterest (Oct. 22). Sessions will include best practices, case studies and more. Complimentary for MPA/ASME members. See details and register today.
Don’t miss MPA’s full-day conference featuring the magazine media and technology innovators who are working to harness the promise of the mobile platform. New speakers include Kimberly Lau, VP and General Manager, The Atlantic Digital – and more! See who’s new on stage and register today. Nov. 5, NYC.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
November 05, 2015
Hearst Tower
The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.