The Association of Magazine Media

Friday, September 18, 2015

9 Executives on What Would Happen If Their Brands Vanished
Dwell's Michela O’Connor Abrams, Smithsonian's Steve Giannetti, and Johnson's Desiree Rogers, are among the executives who stepped up to answer the ultimate existential media question.
Q&A with Quartz's Jay Lauf
Husni: "Jay Lauf is publisher and president of Quartz and is a man who has managed to do what others in the publishing industry haven’t been able to quite master; he has grown the audience of Quartz tremendously and has brought digital revenue to the company, revenue that accounts for more than half of its total dollars."
How The Atlantic Built an Online Splash Around Its Ta-Nehisi Coates Cover Story
“We publish the magazine ten times a year, so we need to take advantage of this extraordinary piece of real estate to drive a really big idea out there into the public consciousness,” said The Atlantic’s editor-in-chief and co-president James Bennet.
More on Douglas Parker's New Appointment at Time Inc.
Douglas Parker has been named executive creative director, UX and visual design of People and Entertainment Weekly's digital entertainment group; a new role at Time Inc.
Elizabeth Schimel Named a Vice President of Condé Nast International
Schimel will continue to direct Condé Nast China alongside taking on the wider responsibilities of the executive committee. Schimel joins fellow vice presidents Giampaolo Grandi, James Woolhouse and Moritz von Laffert, alongside president Nicholas Coleridge and chairman and chief executive Jonathan Newhouse.
Forbes, Tribune and Readers Digest Share Insights How Legacy Publishers Are Tackling Digital
Figuring out the digital landscape is a challenge for everyone, not least of all for legacy print publishers. Moving over to mobile and other social media platforms has forced publishers to “divine a whole new path” says Mike Perlis from Forbes Media.
Forbes: 40 Percent of Our Traffic Stemming from Mobile Devices
Forbes sees more than 40 percent of its traffic stemming from mobile devices these days, as opposed to six percent four years ago. This considerable jump may be attributable to the increasing size of small screens, as well as the on-the-go nature of millennials and other consumers who prefer consuming bite-sized pieces of news.
As Papal Visit Nears, a Jesuit Magazine Sees an Opportunity
Next week, Pope Francis, the first Jesuit pope and the most wildly popular pontiff in recent history, will come to New York City. America magazine, a New York institution that for more than a century has served as a disseminator of Catholic intellectual thought, will be there to cover him.
"As Print Fades," Part 2: Push Alerts Bring Readership – and Sometimes Annoyance
Publishers Like The Sporting News Cite the Biggest Hurdles They Face in Monetizing Digital Video
New York Review of Books Fills a Niche by Reviving Forgotten Works
The Atlantic Pays a Visit to New York’s Trans Models
Ryan Reynolds Dubbed "Man of Style" in InStyle's October Issue
Bernie Sanders Covers TIME Magazine
SELF Magazine Hires Site Director from BuzzFeed
Anatomy of a Niche Publisher: Everyday Carry Covers the Cult of Pocket Gear
Cover Battle: Modern Farmer or Advertising Age
Build a Better Mouse Trap: Ad Blockers Should Force Publishers to Change Strategies
The Reporters Committee and U.S. Media Groups Join the Fight Over "Right to be Forgotten" Rules
Publicis' Rishad Tobaccowala: Clients Fear They're Irrelevant
Sen. Carper Introduces New Postal Reform Bill
SocialFlow’s Benchmark Study on Organic Publishing to Social Networks analyzed more than 8 million social posts across 54 languages. These posts reached consumers in every country, generating 5 billion+ clicks and social interactions. This white paper makes three key findings and has specific recommendations to maximize social performance.
Charged with providing a return on investment against your social media activity? Come share challenges and solutions with your peers in a private dinner setting produced by MPA and hosted by SocialFlow. Seating is limited - contact us for more information. September 21, NYC.
Register today for a full-day conference featuring magazine media and technology innovators who are working to harness the promise of the mobile platform– including Christian Baesler, President, Bauer Xcel Media. Hearst Tower Auditorium, NYC. Learn more and register today.
Come join fellow publishers on September 22 to learn about best practices for maximizing returns with programmatic exchanges. The event will be led by Operative programmatic experts Adam Hecht and Kiernan Collins.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.

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