The Association of Magazine Media

Wednesday, September 16, 2015

Entertainment Tonight to Launch Collectible Print Magazine As 35th Season Kicks Off
“Entertainment Tonight” is launching its first-ever magazine, in conjunction with the start of the show’s 35th season, which premiered on Sept. 14. The series of special edition collectible magazines will launch with “ET: Before They Were Famous,” which hit newsstands Sept. 15.
Time Inc. Takes New Digital-Only Auto Publication theDrive for a Spin
Time Inc. is taking "theDrive" out of the garage today. That is the name of the company's new auto news and culture site that is the first publication to come from a division that merges new editorial products with branded content and native advertising functions.
New York Magazine is Going Vertical to Create Distinction
This summer, New York magazine began producing video seriously for the first time and have increased engagement by experimenting more with Instagram. Here, min talks with digital editor, Ben Williams, about driving traffic with social and the advantages of branding your verticals separately.
Cosmopolitan Launches Its First Podcast
“Happy Hour,” hosted by social director Elisa Benson, will feature celebrity guests, Cosmopolitan editors and cover everything readers have come to expect from the magazine.
Q&A with Hearst Magazines Digital Media’s Kate Lewis
Kate Lewis joined HMDM in January 2014 as VP content operations and editorial director. Lewis oversees 18 websites and describes her ever-evolving challenges in this far-ranging interview about her job and mission at Hearst.
Q&A with Forbes' Mike Perlis
CEO Mike Perlis: "In the mid-90s, Forbes was one of the first media companies to make a significant investment in digital with the launch of Since then, we’ve continued to innovate and build scale while aiming to preserve our high journalistic standards. Our transition to digital has allowed us to efficiently create high-quality content at scale."
How Audience Engagement Editors Are Guiding Online Discussions
InStyle/HFPA Bash Draws Festival Stars – One of the Hottest Tickets During TIFF
Crafty Thieves Target Tennessee Library for Crocheting Magazine
Brand New Quarterly Crime Magazine Bags Exclusive "Sherlock Stuff"
The Daily Beast Poaches Mediaite Editor in Chief Andrew Kirell
Ruth Reichl Recharges in the Kitchen
I-D France Gears Up to Launch Website
Flip2Mail Delivers Flipboard Magazines to Your Inbox
A Bold New Magazine for Interactive Fiction Fans
Refinery29 to Expand Internationally
Vector Media Buys CartThrob, Helping Publishers Tap E-Commerce
Video Publishers Need to Move Away from the "Built-if-Sold" Model
Wolff: Ad Blockers Impair Digital Media
Pinterest Nears Key Data Deal to Track Offline Sales
Creating New Divisions Is Not the Answer to Channel Fragmentation
SocialFlow’s Benchmark Study on Organic Publishing to Social Networks analyzed more than 8 million social posts across 54 languages. These posts reached consumers in every country, generating 5 billion+ clicks and social interactions. This white paper makes three key findings and has specific recommendations to maximize social performance.
Charged with providing a return on investment against your social media activity? Come share challenges and solutions with your peers in a private dinner setting produced by MPA and hosted by SocialFlow. Seating is limited - contact us for more information. September 21, NYC.
Register today for a full-day conference featuring magazine media and technology innovators who are working to harness the promise of the mobile platform– including Christian Baesler, President, Bauer Xcel Media. Hearst Tower Auditorium, NYC. Learn more and register today.
Come join fellow publishers on September 22 to learn about best practices for maximizing returns with programmatic exchanges. The event will be led by Operative programmatic experts Adam Hecht and Kiernan Collins.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
apple image
If you have an iOS device, you’ll soon have a new way to read news. Apple’s latest mobile operating system, iOS 9, goes live today, and brings with it the chance to try Apple’s new newsreader, Apple News.