The Association of Magazine Media

Monday, September 14, 2015

Condé Nast Names Bob Sauerberg CEO
Condé Nast is laying out its succession plan, and said late Sunday that chief executive officer Chuck Townsend will be named Chairman. Bob Sauerberg will take the CEO role on January 1.
People Magazine Celebrates Jennifer Lawrence's Compulsive Photobombing in New Ad
The Time Inc. publication uses its current ad campaign from The Terri & Sandy Solution to remind its 75 million weekly readers—and the rest of the world—that "The details make the story," according to the tagline.
Bonnier Buys Video Learning Site for Its Wakeboarding Brand
Bonnier Corp., is moving to bolster its Wakeboarding franchise with the acquisition of a provider of online instructional content.
Turn a New Leaf for Fall with These Magazines
Martha Stewart Living, Southern Living, Country Living, HGTV Magazine, New Yorker, and TIME are reviewed.
Uber’s New in-Car Magazine Is Advertisers’ Ticket to Targeting Local Clientele
Two New Magazine Launches Are So Good, You’ll Hear Music
Condé Nast Entertainment Expands Branded Unit, Adds to Team
More Moves in Magazine Media
HFPA InStyle Party Rocks Toronto
Sofia Vergara Talks Having Kids and Opens Up About Her November Wedding in InStyle
Bauder: "The Dr. Oz Show Has Frequently Operated Like a Magazine"
Playboy Sues Website over Photo
Meet the Man Who Helped Kim Kardashian Break the Internet
Q&A with Bob Garfield
Foreign Publishers Quit Russia Over Media Ownership Law
Agencies Wonder About Video Ad ROI
Cross-Channel Engagement: The Next Big Thing in CPG
J&J Consolidates $1 Billion U.S. Media with IPG
Survey: Mobile Is Dominating Increase in E-Commerce Traffic
SocialFlow’s Benchmark Study on Organic Publishing to Social Networks analyzed more than 8 million social posts across 54 languages. These posts reached consumers in every country, generating 5 billion+ clicks and social interactions. This white paper makes three key findings and has specific recommendations to maximize social performance.
Charged with providing a return on investment against your social media activity? Come share challenges and solutions with your peers in a private dinner setting produced by MPA and hosted by SocialFlow. Seating is limited - contact us for more information. September 21, NYC.
Register today for a full-day conference featuring magazine media and technology innovators who are working to harness the promise of the mobile platform– including Christian Baesler, President, Bauer Xcel Media. Hearst Tower Auditorium, NYC. Learn more and register today.
Come join fellow publishers on September 22 to learn about best practices for maximizing returns with programmatic exchanges. The event will be led by Operative programmatic experts Adam Hecht and Kiernan Collins.
October 21 - 22, 2015
Two-day seminar for junior-level editors on print and digital fundamentals. Learn how to pitch and assign • line edit • write display type • work with art and photo • write and edit for the web • maximize the value of social media • manage your career
February 01 - 02, 2016
Grand Hyatt New York
For sponsorship opportunities, contact Alison Heisler at or 212.872.3740.
Vogue shows us who wore it well with a slideshow.